Why You HAVE TO Update (or Create) Your LinkedIn Page

As Telecom Association increases its coverage of interesting individuals within the telecom community, it becomes more important for the people we report on to update their LinkedIn pages. Why? To add credibility to the person being reported on.

If you're important enough to be identified by name in an online article or blog post then you're important enough to be taken seriously. But how can someone take you seriously if they don't know anything about you?

You need to do whatever it takes to make sure your name never appears online unless it is also hyper linked to your LinkedIn URL. Here's an example of minimum linkage:

Dan Baldwin is the Executive Director of Telecom Association and owner of 951Tel.com. 

Even though the sentence above only has 11 words, you can come away knowing a whole lot about Dan Baldwin because of the hyperlinks to the LinkedIn page and the two business web pages.

Even if your name never appears in print on the web (which is bad - but that's a whole other discussion) you still need to update (or create) your LinkedIn page because likely everyone you meet with in business is going to look up your LinkedIn page. Before they take you seriously they want to see if others take you seriously (by linking to or recommending you) or if you take yourself seriously (by keeping your LinkedIn page updated).

Need to test this theory? Make a list of your five biggest prospects and your five biggest competitors. Now look them all up on LinkedIn. How do their LinkedIn pages compare to yours? If your prospects had to make a buying decision based only on your LinkedIn page would they do business with you or your competitor?

Do This Now:

Mike O'Neil of Integrated Alliances has published a two-page cheat sheet to help you see if your LinkedIn page measures up. Click here to view the page and print it. Read it and then create or update your LinkedIn page.








Register For Mike's Professional LinkedIn Seminar:

Ready to "Go Pro" with social media in general and LinkedIn in particular?  Invest in Mike O'Neil's professional LinkedIn seminar by clicking here.




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Contact Mike via his website at www.Integratedalliances.com