Paytronix recognizes brands for innovative loyalty programs

Reward program solutions provider Paytronix Systems Inc. has announced the winners of its 2014 Paytronix Loyaltees Awards, recognizing brands for their use of the Paytronix Rewards platform.

Winners included:

Loyalty Innovation – Yogurtland "Flavor Quest" tripled participation in the international frozen yogurt chain's Real Rewards loyalty program. Paytronix helped gamify the Yogurtland mobile application to compel more guest participation. With Flavor Quest, guests received a virtual passport that could be stamped every time they visited a Yogurtland location and tried a new flavor. Thirty-two percent of participants came in once a week or more during the promotion.

Best Loyalty Launch Winner– Beggars Pizza's new loyalty program, the "Big Cheese Club," was built for fast enrollment to ensure the loyalty program quickly made a positive business impact. In just six months, Beggars' loyalty program met all of its goals for enrollment and registration, including a 7 percent boost in millennial enrollment.

"The Beggars Pizza loyalty program helped us reach more millennials and exceed all of our launch goals. Members are excited to get our emails and promotions, and we're always looking at how we can do something even more special for our most loyal customers," said Kimberly Melvin, marketing coordinator at Beggars Pizza, in a press release.