Instagram Adds Call-to-Action Buttons, More Relevant Ad Targeting
Instagram has added several new features to its advertising platform, including call-to-action buttons such as Shop Now and Install Now.
Pinterest isn’t the only company announcing a direct commerce initiative today. Instagram has added several new features to its advertising platform, including call-to-action buttons such as Shop Now and Install Now.
Instagram noted in an Instagram for Business blog post these call-to-action buttons will start being tested soon:
Advertisers want to drive business results across a variety of objectives — from awareness and message association to website visits and offline sales — and our ad formats will evolve to serve all those goals.
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