Yamaha Raises $82,000 for Feed the Children

Yamaha Motor Corp., U.S.A., held its annual employee and Star Touring And Riding (S.T.A.R.) event at the company’s Cypress, Calif., headquarters last Friday. Throughout the special event, which has come to symbolize the company’s successes and contributions from the race track to its local communities each year, Yamaha honored its 2014 motorsports racing champions as well as select past champions and celebrated 20 years of support for Feed the Children (FTC).


Throughout the championship celebration, special emphasis was put on Yamaha’s 20 years of support for the Feed the Children charity. Yamaha’s commitment to FTC helped raise $82,000 this year through employee donations, special dealer fundraising activities and direct corporate donations from Yamaha’s customer satisfaction team. The company’s unique Customer Satisfaction Survey program makes a donation for each survey returned by a Yamaha street and off-road motorcycle, ATV, Side-by-Side vehicle, snowmobile or generator customer.

This program alone raised $22,500 for 2014, and has raised more than $85,000 since it began in 2011.“Yamaha has maintained a major commitment to Feed the Children from California to Georgia, and we again thank the company and its employees for their ongoing efforts,” said Jessica Webb, of FTC, who was on hand to accept the Yamaha donation. “Thanks to Yamaha for supporting our local community especially as we head into the holidays.”

Yamaha has helped raise more than $5 million in cash and supplies for FTC over the past 20 years. Feed the Children is an international and nonprofit relief organization that delivers food, medicine, clothing and other necessities to individuals, children and families who lack those essentials.

Pete's Cycle is a supporting dealer of Star Chapter 262. Throughout the year, Pete's Cycle holds several fundraising events for Star Chapter 262 to raise funds for Feed the Children.

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