Quizno's, TubeMogul team up to consolidate video ads

TubeMogul, an enterprise software company for digital branding, and Quiznos, a quick-service restaurant chain, announced an agreement to consolidate Quiznos' video advertising through TubeMogul's platform.       

Quiznos' internal marketing team will use TubeMogul's self-serve platform to manage their U.S. media planning, buying and measurement, the announcement said. The platform is designed to allow Quizno's increased efficiency and the ability to target specific audience demographics across device. Quiznos also plans to use TubeMogul's BrandAccess to automate direct deals with premium publishers and reach viewers across devices, according to the press release.

"We view digital video as the best way to help elevate our brand amongst our target audience," said Tim Kraus, director of interactive and innovation at Quiznos, in a press release. "Adopting TubeMogul's platform makes our marketing more efficient and lets us use data to make smarter decisions about how we spend our advertising budget."