How to be a Great Brand Storyteller on Twitter

Imagine you are faced with the decision of purchasing one of two products. They’re identical in price and features. One bills itself as the “all-in-one tool for all your needs.” The other comes packed with a story about the ethics of its founder, and how the company is trying to change the industry for the better.

Some consumers will go with Product A for its straightforward product description, but the emotional resonance of Product B makes it a more compelling purchase.

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