Increase Newsletter Signups with Strategic Form Placement
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The document provides tips for increasing newsletter signups by optimizing the placement and design of subscription forms on websites. It recommends placing the form prominently on every page, especially towards the top of the right side. It also suggests offering an incentive like valuable content in exchange for an email to encourage signups. Finally, it advises keeping forms simple by only requesting first name, last name and email, and ensuring the signup process takes less than five seconds.
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Increase Newsletter Signups with Strategic Form Placement
- 2. Form Placement Make it visible! Place subscribe form on your homepage and on every page of your website Ideally on the right hand side - towards the top (see right) Expert Tip: If your goal is to increase newsletter signups - make sure this is in a prominent spot.
- 3. Quid Pro Quo Give something to get something Email are valuable: people don’t give up their email just for the sake of giving it out. Give them something of value, an ethical bribe (see right). Expert Tip: Give away something you’d want
- 4. Keep it Simple Why? People don’t like giving out information online Make it easy to sign up: first and last name, and email Expert Tip: Make sure they can sign up in five seconds, or less.
- 5. Finishing Touches Expert Tip: Add testimonials to your sign up form Why? This is also a great way to capture the people who are unsure. Expert Tip: Create a great thank you page and welcome email Why? Welcome them to your list and send them a nice note to thank them for signing up to show them you care
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