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DO THIS, NOT THAT! For Marketers Only! [Podcast]

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Latest Email marketing articles

Nvidia Unveils GeForce RTX Enhancements For Ai Pc Digital Assistance

Nvidia unveiled new RTX technology to power AI assistants and digital humans running on new GeForce RTX AI laptops.

Types of Digital Marketing: The Marketer’s Toolkit for 2024

Today, digital marketing is one of the most important strategic initiatives for businesses. Many people turn to the internet for information on businesses and products as consumers like to be educated about their purchases. Using different digital marketing strategies to promote your business and products digitally will help you reach your audience through the channels that they’re already engaging with. So before beginning our learning on the types of digital marketing, let us first understand what is digital marketing.

Toast Launches Digital Storefront and Marketing Suites Designed to Make it Easier for Restaurants to Bring Guests In and Keep Them Coming Back

Toast (NYSE: TOST), the all-in-one technology platform built for restaurants, today announced details for its Digital Storefront and Marketing Suites. Toast’s Digital Storefront Suite offers robust website and online ordering capabilities. Toast’s Marketing Suite marries marketing tools with automation technology. Together, the suites create a seamless digital hospitality experience for restaurants, integrate across the Toast platform, and allow restaurants to gather guest data from online and point-of-sale (POS) transactions. This data powers automated, targeted campaigns and custom-tailored guest experiences, fostering an engaging online environment that attracts guests and encourages return restaurant visits and repeat orders.

Marketing 2.0: Embracing The AI-Powered Future

We are observing a significant transformation in marketing driven by the swift progress of artificial intelligence (AI). This transformation, signaling the emergence of "Marketing 2.0," revolutionizes how organizations engage with clients, understand market dynamics and strengthen their strategies. AI in marketing is not a futuristic concept; it is, in fact, a current reality that is rapidly reshaping the industry.

Independent Research Firm Cites Stensul 'Enables an Efficient Creative Process' for Large Enterprises Building Emails

In a just-issued report, Stensul has been recognized among technology providers by Forrester Research. According to the report, "…specialist firms facilitate pieces of the process that can be particularly painful for marketers or agencies."

How AI could be about to reshape digital marketing

Technologies branded as AI have rapidly progressed from producing roughly-rendered approximations of human content, into an everyday tool may transform how the creative sector does business. Kate Farrell, head of design at digital marketing agency Sherbet Donkey, explains how AI is transforming digital marketing practices.

6 ways email marketing can elevate customer engagement and loyalty

Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool.

How To Use Email Campaigns to Drive Ecommerce Sales

Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.

Mobile Email Statistics 2023: Tap Into Trends

Research shows that email is a reliable means by which most businesses and individuals use it to sell their products and services. Mobile devices account for 60% of email campaign reads. Most business people, prospective employees, and others prefer checking mail on mobile phones over any other device. This data gives relevant information, details, and general mobile email statistics, as shown below.

Astrid & Miyu Selects Movable Ink as Personalisation Engine for Email Marketing

Movable Ink, the AI-powered content personalisation platform, announced today its partnership with Astrid & Miyu, the UK's fastest-growing jewellery brand renowned for revolutionising the jewellery experience.

An SEO’s guide to redirects

Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid.

Pioneering sustainable practices in digital marketing

The digital marketing ecosystem includes various components that indirectly affect our sustainable practices

Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client Success

Brandon, a leading integrated marketing agency, is pleased to announce the promotion of Marissa Locher to the position of email marketing manager. In her new role, Locher will develop and execute email and SMS marketing strategies to support business updates, announcements, marketing campaigns and sales activities.

The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]

These have influenced email marketing priorities and are shaping the trends that will dominate 2024. We can see those shifts in the results of our fifth-annual Email Marketing Trends Survey, where we asked some of Oracle Digital Experience Agency’s hundreds of digital marketing experts to rate the current adoption of a range of email marketing technologies and tactics, as well as predict the impact each of them will have in 2024. We then mapped the results into adoption-impact quadrants.

Global Email Alliance: 4 agency leaders unite for client success

Enterprise brands seeking maximum email marketing performance can now call on the Global Email Alliance: four experienced companies with decades of service to the email industry – from strategic direction and creative energy to guidance on selecting vendors and managing deliverability, security, and compliance.

Ads next to controversial news articles: Here’s what the numbers say

Marketers may be missing out by worrying too much about brand safety, per new research from Stagwell.

Digital Marketing Agency NYC - Mack Launches ‘Digital Empowerment’ Program to Support Local Small Businesses

Digital Marketing Agency NYC - Mack launches the ‘Digital Empowerment’ program to support local small businesses by providing comprehensive digital marketing.

How Email Marketing Innovations Will Impact Brand Strategies

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future looks bright for email, with the global marketing email market expected to hurtle toward a $17.9 billion valuation by 2027.

10 Effective Email Marketing Strategies In 2024

Email Marketing

Summer Email Newsletter Ideas and Examples for 2024

Follow our guide of ideas to summer email newsletter campaigns and peek inside a collection of the best summer email newsletter examples to get helpful advice on how to drive in more traffic to your website and maximize revenue during this sunny season.

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