A short history lesson on how this color went from pretty to powerful.
We’ve all seen the movie “Pretty in Pink”, we’ve heard of the “Pink Panther”, and we know that on Wednesdays we wear pink thanks to “Mean Girls”; but have you ever thought about why pink is the color we now associate with cancer of the breasts? Three words: Susan Goodman Komen, or more familiarly know as, Susan G. Komen.
I am not just saying this, but pink happens to be my personal favorite color. I have always adored pink, not sure why but it just makes me happy. The sheets on my bed are pink, the curtains on my windows are pink; in fact, the majority of my belongings are pink and I am not one bit ashamed. I guess you could say it’s my signature color. Maybe this is why I gravitated towards a Social Media Marketing Internship with the Central Florida Affiliate of Susan G. Komen. Not because it’s an amazing organization or anything, or because of my love for social media marketing…but because pink is the soul color of my life.
But anyways, back to the color pink, no matter which shade, it generally stands for beauty, grace and all things girly, but that wasn’t always the case…
After doing a little of my own research via the internet, I was shocked to learn that long before breast cancer awareness and advocacy, real men actually did wear pink. Supposedly back in the 18th century (think Pirates of The Caribbean), long ago, it was perfectly macho for a man to wear a hot pink silk suit covered with floral prints and it was actually considered a masculine hue.
Do I have your attention now? Shocking right? But I pink-y promise it’s true! It wasn’t until the 1940’s that pink was appropriate for women to wear. Say What!?
You’re probably still wondering, when did Susan G. Komen, the world’s largest breast cancer organization, come into the pink picture? The organization has used the color pink since its inception in 1982, and in 1990 pink was used as the designated color for Komen to promote awareness and all of its events/programs.
Then, in 1991 (also a really great year because I graced the world with my presence) pink ribbons were distributed for the first time by Susan G. Komen to all the breast cancer survivors and participants of the Komen New York City Race for the Cure. Now as you know, the pink ribbon is still utilized and distributed when representing the brand today, as well as with all breast cancer organizations and initiatives. Did I mention, tons of national sponsors such as American Airlines and SELF Magazine, have partnered with Komen to spread the love of pink?
But still you ask, why pink?? What does the color actually stand for? Well look no further because the unknown is now known. The color pink stands for hope and symbolizes a person full of health and vibrancy while also inspiring survival. Now tell me that is not what Susan G. Komen is all about. If you ask me, its no surprise at all why Komen chose to think pink. At least that’s what I pink about it (pun intended).
Moreover, I can truly confirm that pink is my soul color, but now for better reasons. This color, which is the color of most of the material belongings in my life, now means so much more to me after my experience with Susan G. Komen. I couldn’t be more proud to have been able to be a part of this inspiring organization.
So God bless the little pink road that led me straight to you, Komen Central Florida.
…And there you have it ladies and gentlemen. Now wear your pink loud and proud!
-Jen