App Promotion Summit: leverage reviews for ASO
•Download as PPTX, PDF•
9 likes•3,099 views
December2015, Berlin
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to App Promotion Summit: leverage reviews for ASO
Similar to App Promotion Summit: leverage reviews for ASO (20)
More from ThomasBCN
More from ThomasBCN (7)
Recently uploaded
Recently uploaded (20)
App Promotion Summit: leverage reviews for ASO
- 1. 1 1 Leverage reviews for ASO @Thomasbcn
- 4. 4 4 Why How “The secret is in the stars” Pix © Apptentive http://www.slideshare.net/ThomasBCN/asobarcamp-2-ratings-and-reviews-aso-impact-and-leverage
- 5. 5 5 ASO Reviews impact Ranking algorithm (SEO) User perception (CRO)
- 6. 6 6 Users are radical… 52% post only positive 5% post only negative http://techcrunch.com/2012/10/05/apple-app-store-reviews-reviewers-bias-positive/ Problems with App Store reviews
- 8. 8 8 4,5 average = 7 ***** for each 1 * Goal #1: avoid 1 star reviews
- 10. 10 10
- 12. 12 12 How? “The secret is in the stars” Pix © Apptentive
- 15. 15 15 3. Timing
- 16. 16 16 3. Timing No sex on first date Wait for a “aha moment”
- 17. 17 17 4. Integrate to limit intrusion
- 18. 18 18 5. Filter - basic
- 19. 19 19 5. Filter - advanced https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca
- 20. 20 20 6. Answer / contact https://medium.com/@bayramannakov/app-reviews-3-clever-ways-to-convert-negative-reviews-to-positive-5066c4dfb16b Google Play answers iOS: Convert negative reviews to positive
- 21. 21 21 7. Follow latest changes http://www.androidpolice.com/2015/11/19/google-experiments-with-review-highlights-in-the-play-store/ http://www.androidpolice.com/2015/09/19/some-google-play-store-users-are-seeing-a-new-more-compact-layout-for-app-review-scores/
- 22. 22 22 The 8fit way Find out go.8fit.com/twpin
- 24. 24 24 “Hard-working App Store ranking manipulation employee.” http://weibo.com/1652811601/C2Ac4hGw4?type=comment Black hat ASO?
- 25. 25 25 http://zachwill.com/flappy-bird/ https://twitter.com/Thomasbcn/status/430336588426772480 http://www.bluecloudsolutions.com/blog/flappy-birds-smoke-mirrors-scamming-app-store Black hat ASO? Flappy bird: 700k US reviews in 30 days Candy Crush: 400k US reviews in 18 months 45k CA reviews, top Apps with 5K
- 26. 26 26 … Neglect … Interrupt … Ask on first launch … Ask for 5 stars … Incentivize … Buy/fake @thomasbcn … Ask … At the right time, to the right users … Monitor/listen … Filter … Answer … Mine … Update yourself Cheatsheet: Reviews for ASO Want more? Even more?