Roofing SEO Services That Will Make Your  Phone Ring

Paid Google Ads

These show up at the very top of the Google SERP, and there can be up to four listings per search entry. To appear in this section, you'll have to pay Google to display your site as it relates to certain keywords.

Don't worry, though; you'll only pay if someone actually clicks on your ad. That's why this tactic is called pay-per-click, or PPC.

These can generate some traffic, but a majority of users have been shown to simply skip over this section. That's why the next type of result, Google Maps listings, is so vital.

Google Map 3-Pack

When relevant, Google will show only three listings for local businesses in the coveted Google Map 3-pack section.

For roofing companies, this is vastly important and often generates the greatest number of leads.

If you can rank in the top three local businesses on Maps, it's the biggest marker of success for your roofing SEO campaign and can easily triple your business.

Organic Search Results

The third and final type of result is organic search. These will display under the Google Maps listings and look like what you typically imagine a Google search result would. Optimizing your pages for roofer keywords and writing helpful content on your blog is key to achieving top results.

Getting on the first page, in the top few spots here will certainly result in some traffic generation, and in combination with a Google Maps SEO campaign, this is where your SEO campaign for your roofing company will really start to take off!

There are two aspects of SEO your roofing company should be focusing on when trying to rank in Google Maps and organic search listings. These are on-page SEO and off-page SEO. Take a look at your roofing contractor's website to determine if it needs work in these areas.

Ranking in Google Maps 3-Pack is extremely dependent on on-page SEO. While on-page isn't as important for organic search listings, a great on-page strategy will greatly increase your chances for ranking in Google Maps (which, as we've discussed, is the greatest driver of success for local roofing contractors).

For roofing companies targeting a local area, the optimal formula is 70% on-page and 30% off-page.

On-Page SEO

So what is on-page SEO? Essentially, it's on-site content creation that incorporates your roofing contractors' keywords and local city and state.

You'll create pages of content that describe your services, where you're located, and more information about your business. The more detailed your content, the better your search result rankings will be.

Off-Page SEO

Google also takes into account references back to your site and mentions of your business on other websites. Why? Well, Google wants to know that your site is trustworthy and a reputable source of information.

How can you instill confidence in your business? You'll obtain what Google refers to as "votes," which are links back to your site on other already-established, trustworthy sites. Google also looks for "citations," which are mentions of your business in local directories.

Roofing contractors will want to get as many of these mentions as they can. If you have more votes and citations than your competitors, you'll rank higher than them too.

If you've listed out the roofing keywords you intend to target; you've already taken a step in the right direction. Now you'll want to use those to create a "keyword map," which correlates keywords to different pages on your site.

For example, you'll map "roofers in [your area]" to your Home page, "roof replacement" to your Roof Replacement Services page, "roof repair" to your Roof Repair Services page, and so on. If some of your keywords are synonyms, they'll be mapped to the same page. This is fine and actually encouraged. The more keywords you can include on each page, the better your site will do.

Now that you've created your map, think about what kind of content you want to create for your roofing contractors' website. Instead of lumping all this content together on five or six pages, you'll want to create sub-pages for each of the services you offer. This will give Google more information to work with and thus rank your site higher on SERPs.

If you also offer services to multiple cities or neighborhoods beyond your main one, create a different sub-page for each of these as well.

It's not enough to simply map out and write this content. Next, you'll have to optimize your page in the actual code of the site. Here are some vital items to consider:

• The Title tag, on each page should include your service and the target city (except the homepage, which should include your business's name)
• Meta description, which describes your page to encourage clicks from the search page
• H1 header, which should include the service on each page
• URLs, which should contain the keyword for each sub-page
• Alt tags should be included for all your images
• Internal links need to link to proper pages and 301 link redirects need to be added so you don't confuse Google and lose link juice
• Schema markup for roofing contractors
• Add H2 and H2 to your content and break up your content into 'bite size' pieces for each section
• Having super fast servers for hosting also places a large role in how Google serves up your content in the organic ranks
• Having an SSL (secure socket layering) certificate also plays a vital role in how Google ranks your website

For your content, you'll want to include at least 1000 words on each page. That copy should describe your service and make a case for why your business is the best choice for that service.

Building inbound links back to your site is also important for ranking at the top of Google's SERPs. Having other reputable sites link back to your roofing company website creates a sense of authority and trustworthiness, which will rank your site higher.

You'll also want to get your business listed in local directories, which will also build trust and authority in the eyes of Google (and get your site ranked higher).

Content is still king and if you don't have it, you're likely already being beat by your competitor. Create strategically designed and branded content like:

• videos
• podcasts
• blog posts
• slide decks
• advertorials
• roofer logos
• press releases
• and more!

Then distribute your multimedia content to over 400+ high-value digital placements and websites all over the world.

At CinchLocal, our roofing SEO services specialize in helping roofing contractors create this 'omnipresent' brand awareness that drives traffic from multiple sources including YouTube, Google, News Sites, SlideShare, Podcast directories and more.

This is recognized both by search engines and people to increase your online exposure.

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Having a great roofing SEO campaign is a vital investment for your roofing company. It'll position you as the premier brand in your local area and encourage customer trust.

CinchLocal has completed over 350 projects for roofing contractors and increased over 10,000 rankings. Contact us today to get a free on-site audit and learn how our roofing SEO services can truly perfect your SEO strategy.

Talk to SEO Experts Who Understand the Roofing Industry

If you want to reap the rewards of a great SEO campaign for your roofing business, look no further than our experts at CinchLocal. Let's get started together. Book a strategy call with one of our SEO specialists today.