This year, U.S. holiday sales are expected to reach $885.70 billion. This includes $79.5 billion for ecommerce retailers.
Prepare for shoppers to have omni-channel expectations from your brand. Whether they shop in store, on their mobile, or even a mix of both, consumers will reward retailers who help them through the chaotic shopping season.
Curious about the best ways to attract new business during the holidays? Check out the latest holiday marketing stats and critiques in the ebook download.
KONA ICED COFFEE from COFFEE MAN BEVERAGE SERVICESAndrew Wyllie
Offer your employees refreshing and delicious iced coffee right in your break room. Restaurant & snack-bar owners can now offer your customers with an easy, pre-made iced coffee product - no labor involved! Simply dispense over a cup of ice and serve!
WISeKey is a digital information security, authentication, and identity management company, headquartered in Geneva, Switzerland with regional subsidiaries around the world. Established in 1999, WISeKey offers advanced e-security solutions for public sector organizations, enterprises and consumers. More info on www.wisekey.com
Wisekey Italy will operate in Italy, San Marino and The City of Vatican State on behalf of the Holding Wisekey SA.
K-Team Consulting is shareholder of the newly formed Wisekey Italian Subsidiary.
Cada año, Veladero, de Barrick, pone en marcha un "Operativo Invierno", el cual tiene por objetivo preservar la integridad física de todo el personal y visitantes al proyecto y asegurar las actividades en mina durante los meses de invierno.
This will help you plan your promotional marketing in 2015.It addresses 4 aspects
1.What are innovative yet inexpensive ideas for sales promotions?
2.How can i reach out to my customers across channels?
3.What rewards will excite my customers ?
4.Festival Calendar - what works where ?
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
KONA ICED COFFEE from COFFEE MAN BEVERAGE SERVICESAndrew Wyllie
Offer your employees refreshing and delicious iced coffee right in your break room. Restaurant & snack-bar owners can now offer your customers with an easy, pre-made iced coffee product - no labor involved! Simply dispense over a cup of ice and serve!
WISeKey is a digital information security, authentication, and identity management company, headquartered in Geneva, Switzerland with regional subsidiaries around the world. Established in 1999, WISeKey offers advanced e-security solutions for public sector organizations, enterprises and consumers. More info on www.wisekey.com
Wisekey Italy will operate in Italy, San Marino and The City of Vatican State on behalf of the Holding Wisekey SA.
K-Team Consulting is shareholder of the newly formed Wisekey Italian Subsidiary.
Cada año, Veladero, de Barrick, pone en marcha un "Operativo Invierno", el cual tiene por objetivo preservar la integridad física de todo el personal y visitantes al proyecto y asegurar las actividades en mina durante los meses de invierno.
This will help you plan your promotional marketing in 2015.It addresses 4 aspects
1.What are innovative yet inexpensive ideas for sales promotions?
2.How can i reach out to my customers across channels?
3.What rewards will excite my customers ?
4.Festival Calendar - what works where ?
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfJaveed khawaja
A detail overview of Saudi Arabian market in the prospective of vision-2030. Construction industry,its development and its impect on other industries like Furniture industry,woodbase board industry and other related industries in SA
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Core Web Vitals SEO Workshop - improve your performance [pdf]
47 Stats for Remarkable Holiday Marketing in 2015
1.
2. The holiday season is quickly approaching
– an exciting time for B2B and B2C
companies alike. Consumers shop for
gadgets and gifts, while businesses buy
new products and wrap up budgets for
the following year. All companies need to
think about how to make lovable
marketing that will earn them business in
this high volume, high stakes season.
This SlideShare will dive into important
stats from the past couple of seasons to
help you take advantage of the top
marketing trends that successful
businesses are using.
Happy Holidays!
15. Takeaway:
Holiday shopping has expanded far beyond the walls of the
shopping mall. This holiday season, convenience is the name
of the game. So whether that means going to the local brick-
and-mortar, searching mobile apps, or even both at the same
time, retailers must prepare for the omnichannel consumer if
they are going to create marketing that delights.
What’s the best way to attract new business and maintain
customer loyalty during the holidays? Learn how marketers
are optimizing each of their channels in the following
sections.
20. will use their
smartphone to look up
product availability
while in-store
1 in 5
SOURCE: NATIONAL RETAIL FEDERATION
21. of smartphone owners
will use their device to
purchase holiday
merchandise this year
21.4%
SOURCE: NATIONAL RETAIL FEDERATION
22. of tablet owners will
use their device to
research products47.5%
SOURCE: NATIONAL RETAIL FEDERATION
will make a holiday
purchase from their
tablet34.5%
23. holiday shoppers
will use a mobile
device to shop on
Cyber Monday
25 million
SOURCE: NATIONAL RETAIL FEDERATION
27. of shoppers will
showroom — find a
product they want in
a brick-and-mortar
store and then go
online to find a
better deal
36%
SOURCE: EXPERIAN
28. of shoppers will
webroom —
look for
products online
but purchase
them in a
physical store
69%
SOURCE: DELOITTE
29. In the last year,
searches for
“nearby” or “near
me” have risen
1.8 times
SOURCE: EXPERIAN
30. Takeaway:
Be prepared to have all of your web content just as
accessible on mobile as it is on a desktop. How do your
emails look on a smartphone? Can people easily filter your
product catalog on their tablet? Are all of your landing
pages optimized with responsive design?
Create each piece of your website with the on-the-go
visitor in mind. Mobile content consumption is growing
rapidly, and being unprepared could cause your marketing
to take a major hit.
34. In 2014, email
was the primary
marketing channel for
driving ecommerce
orders, accounting for
23.1%
SOURCE: MARKETING LAND
of all Thanksgiving
weekend orders
36. of consumers
say an email
with a coupon
code would
influence them
to buy
85%
SOURCE: PWC
37. of people expect a
retailer’s email
promotions to
include personalized
offers and
recommendations
78%
SOURCE: MAGNETIC
38. consumers who sign
up for brand emails
will make a purchase
based on what they
receive in their inbox
8 in 10
SOURCE: SALESFORCE
39. SOURCE: EXPERIAN
Retailers saw an
88% increase
in email revenue when
sending two mailings in
a day during last holiday
season
40. Takeaway:
Inboxes are a cluttered, chaotic place. To be sure your email
gets clicked, set a precedent of value for each of your
messages. Use email to send a mix of enjoyable content,
holiday coupons, and personalized product suggestions.
When in doubt, be helpful. The holidays can be a stressful
time. Let your emails help guide potential customers through
their shopping pain points. Remember, the key to remarkable
marketing is crafting the emails your audience looks forward
to receiving.
51. Takeaway:
Few things boost awareness for your products like brand
evangelists. Balance your holiday social media calendar with
engaging content and glowing product reviews that are easy
for your most loyal customers to share.
Prioritize content that is visually appealing for the fast-
scrolling social media user. Finally, seek out storytelling
opportunities in your posts. As social media users
increasingly favor more personal and substantive content,
think of each post as an opportunity to delight potential
customers with the very item missing from their wish list.
57. of holiday shoppers
consider free shipping
or shipping promotions
as a key factor in their
purchasing decision
47%
SOURCE: NATIONAL RETAIL FEDERATION
62. Total online
holiday sales are
projected to reach
$105 billion
SOURCE: NATIONAL RETAIL FEDERATION
this holiday
season
63. Takeaway:
As you build out your holiday marketing strategy, don’t
forget about your website usability. Prepare for the rise of
omnichannel shoppers by checking the mobile
responsiveness of your product pages and landing pages.
Use your homepage and sidebar real estate to promote your
best performing marketing materials, whether it be coupons,
a specific CTA, or a helpful piece of content.
Finally, don’t forget about your blog! Craft blog content that
relates to your persona’s needs and thoughtfully tees up the
promotion of your products and services.