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It's been a big year for women over a certain age scoring major endorsement deals: Joan Didion, Joni Mitchell, Charlotte Rampling, Iris Apfel, Jessica Lange, and more have all scored sizeable fashion and beauty campaigns.
But dare we say, this latest octogenarian fashion star is the baddest of them all.
L.A.-based streetwear brand (and Rihanna fav) Dimepiece has teamed up with Instagram and Twitter phenom Baddie Winkle, the hippest little Nana this side of Atlanta. The hip hop-loving, 420-friendly, 86-year-old great-grandmother from Kentucky appears in Dimepiece's new "State of Mind" campaign, as well as in posters and on tote bags. There's even a giant billboard featuring Baddie wearing Dimepiece (and a towel wrapped over her hair—very Liz Taylor) on the highway just outside of Coachella.
Shot by Nikko La Mere, the photos show Baddie living it up in L.A., lounging poolside, throwing up peace signs, enjoying the presence of pineapples, and showing off her bathing suit bod. Best of all Most importantly, she looks like she's having the time of her life.
Picking Baddie to represent the brand was an easy choice, according to a statement on its blog:
"Instagram sensation Baddie Winkle teams up with DimepieceLA to prove, once again, that you're never too old to be the baddest bish in the room. [...] Our brand has always stood for timeless female empowerment and continues to encourage this mindset in our newest campaign."
#InstaGrammyGoals, for real. See more of Baddie Winkle's work with Dimepiece on the brand's Instagram and website.
