TV Article Super Bowl 50: Betty White dabs in Ron Howard-directed opening By Samantha Highfill Samantha Highfill Samantha is a writer based in Los Angeles. Television is her one true love, and she tweets about it. A lot. EW's editorial guidelines Published on February 7, 2016 12:00PM EST Photo: CBS Cam Newton might’ve made the dab famous, but Betty White’s responsible for taking it to another level. Kicking off the Super Bowl, a Ron Howard-directed opening gathered a number of celebrities to talk about their Super Bowl memories. The sizzle featured everyone from John Travolta and Bon Jovi to Bugs Bunny and Big Bird, but it was White who stole the show by perfecting the art of the dab. Because who better to show Newton how to step up his game? Soon after the ad aired, White tweeted, “I taught @CameronNewton everything he knows.”