The state of “trust” is a state of transition as the global economy continues its shift from an analog legacy to a digital first model. Consumers and enterprise brands are increasingly faced with the challenge of establishing a new type of online “digital” trust in a market that brings both new opportunities and new risks, in the form of cyber attacks, data breaches, and lost personal privacy – all this under the shadow of emerging regulations such as the US Cybersecurity Information Sharing Act of 2015 (CISA) and the EU’s General Data Protection Regulations (GDPR). 

Cyber attacks have the unique ability to not only disrupt an enterprise business but to destroy the bond of trust between the brand and its B2B partners and B2C community. Enterprises increasingly look to managed security providers to ensure their data-oriented ecosystem is not only secure from both inside and outside attack, but that their brand conveys the essence of reliability and trust to the market – something that can vary by both geography and vertical market segment (see the HfS Trust-as-a-Service Blueprint for complete coverage of the Managed Security Services market).

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Key topics to be addressed include:

• What are the key enablers of digital trust and security within the enterprise?
• How do cyber security requirements and digital trust enablers vary by region (e.g., Americas, EU) or vertical markets (e.g., FinTech, Manufacturing, Healthcare)?
• How have cyber security challenges changed over the past 12 months, and what will they look like in another 12 months?
• What are the critical capabilities and value propositions that define outstanding security services?
• What impact will big data, analytics, the cloud, and mobile-first have on digital trust?
• How are both the industrial and consumer Internet of Things (IoT) impacting digital trust, and how can enterprises turn this to their advantage?
• What type of partner ecosystem is required between enterprises and providers to both protect and leverage their assets to achieve greater business outcomes?

We hope you can join us on the 18^th of February!

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