ROLE of Printing

Hi guys, continuing from my previous blog/post on Role of Print, I would like to emphasize the importance of printing and printed products. When you need to spread the knowledge far and wide, printed literature are the only way considering the connectivity issues. The printed literature can easily be distributed among the masses to ensure the message is conveyed across

When you need to make an announcement regarding launch of a consumer product, print media does the job quickly – it could either be through an ad in the print media or through slipping inserts in newspapers. The benefits are well understood by most of the popular consumer product manufacturers and advertising agencies who undertake such activities. This also happens to be one of the most tried and tested modes of launch activity which is well supported by outdoor media like hoardings, electronic media and internet (digital) media. Product literature, fliers, price lists are some of the most sought after printed products commercially as they give the details the consumers are looking for. When there is a festival season approaching, the retailers boost their sales activities using printed Point of Sale materials (POSM) to attract consumers’ attention in the retail outlets. You may have noticed plenty of Danglers, Streamers and buntings used in the showrooms that decorate the whole area giving a festive and colourful look.