The 5 Step Digital Marketing Strategy For Local Political Campaigns - PowerPoint PPT Presentation
Title:
The 5 Step Digital Marketing Strategy For Local Political Campaigns
Description:
This is a 5-step Digital Marketing Strategy to maximize the power of technology in local political campaigns. This strategy builds awareness about your campaign, targets super voters, and then laser targets various segments of your constituency by zip code/age/gender. – PowerPoint PPT presentation
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Title: The 5 Step Digital Marketing Strategy For Local Political Campaigns
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The 5 Step Digital Marketing Strategy For Local
Political Campaigns
- Local Marketing Muscle
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Why Digital Marketing
- Most local political candidates are not using
digital marketing in their campaigns - Candidates have a vague knowledge of the
technologies at play - They have a desire to maintain a level playing
field with the competition, or at least the best
opponent - Need multiple services, but what to get?
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Goal Of Digital Marketing Strategy
- Hundreds of impressions per voter
- Overwhelm local opponents with an ubiquitous
digital approach - Build massive engagement through Groups and
Videos - Create a sense of the candidate being the
leader and front-runner - Digital shock and awe
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Digital Marketing Strategy 1
- Dynamic Website with Retargeting
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Digital Marketing Strategy 2
- Facebook Fan Page with Group
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Digital Marketing Strategy 3
- Customized Videos
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Digital Marketing Strategy 4
- Programmatic Constituent Targeting
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Digital Marketing Strategy 5
- Political Drops
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To start your digital marketing campaign today
please contact
- Thaddaeus Hubbard
- Local Marketing Muscle
- (443) 219-9818
- localmarketingmuscle_at_gmail.com
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