Katniss Everdeen may be coming to a theme park.
Lionsgate is exploring getting into the theme-park business, taking advantage of its blockbuster “Hunger Games” franchise.
CEO Jon Feltheimer made the disclosure Friday during a conference call with analysts following release of the studio’s quarterly earnings report.
Feltheimer said Lionsgate had been approached about “Hunger Games” theme parks in two territories and was considering those possibilities. He gave no further details.
The CEO’s disclosure came in response to an analyst question about which areas of “Hunger Games” merchandising had performed well. Motion Picture Group Co-Chairman Rob Friedman had said that Lionsgate was “very excited” by sales of the “Capitol Couture” line of attire.
“The Hunger Games: Catching Fire,” starring Jennifer Lawrence as Katnis Everdeen, opens worldwide on Nov. 22 in 50 markets and is expected to dominate the box office for several weeks.
The dystopian franchise is based on the bestselling Suzanne Collins book trilogy. “The Hunger Games” grossed over $690 million last year. The two “Mockingjay” titles in the “Hunger Games” franchise are already being shot back-to-back in Atlanta and will be released in November, 2014 and November, 2015.
