February 2014 Newsletter

ACM SIGGRAPH Web Site

ACM SIGGRAPH Web Site

Working closely with ACM SIGGRAPH leadership and volunteers, Q launched a new responsive web site for this international computer graphics and interactive techniques association. ACM SIGGRAPH sponsors two premier technology conferences each year, the annual SIGGRAPH and SIGGRAPH Asia conferences, in addition to year-round student and professional events, programs, and symposiums. Q provided strategy, information architecture, design, editorial services, and web development. The site features a rich display of visual content as well as news, events, member profiles, and links to social media. The site scales gracefully across devices, providing users with an optimal viewing experience no matter how they access the site.

Visit Site ACI Branding & Web Site Design

ACI Branding & Web Site Design

Q developed a new brand identity and responsive web site design for the American Concrete Institute (ACI), the world’s leading resource for concrete standards and education, based in Farmington Hills. For this important initiative, ACI chose Q to lead the rebranding and design effort, with information architects The Understanding Group (TUG) leading the web site analysis and architecture planning. ACI’s internal web development team built the site based on the specifications provided by TUG and Q. The new logo and web site were introduced at World of Concrete 2014, while the new branding will be rolled out on ACI’s marketing communications materials and products over the coming months.

Visit Site TAO WellShell

TAO Wellness Product Launch

The TAO WellShell is a new portable electronic isometric workout device that was introduced at the Consumer Electronics Show, where it was nominated for “Best of CES2014” and received glowing reviews from the press. For this client with marketing partners in Europe and the United States, Q collaborated with our partner agency in Wiesbaden, Germany on the development of TAO’s brand positioning and graphic identity, as well as product launch essentials including TAO’s web site design, CES show booth, and video. Visit the TAO web site and check out the intro video to learn more.

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37th Ann Arbor Folk Festival

For over 10 years, Q has partnered with The Ark on design and marketing materials for the Ann Arbor Folk Festival. Each year we are thrilled to come up with new designs and ideas to promote this wonderful event. We created a modern blue art deco theme that was used in the silkscreened posters, advertising, merchandise, the program book, even the VIP lanyards. The line-ups were stellar, as usual. You will find many of the artists in our Q music picks, below. You can read more about the festival on their blog.

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New Q Crew

We've welcomed three new employees in recent months. From left to right, Amy Mayer, Insa Keilbach, and Katie Chang. Amy is a web developer, who moved here from Portland, Oregon. Avid runner, coffee drinker, and doodler. Insa comes from Germany and is with us for a year, offering her design, lettering, and illustration talents. Katie is a designer with a background in architecture. Read more about them on our site.

Visit Site Q Music

Q Music

We’ve got a new winter playlist, including Pete Seeger, Johnnyswim, Lucius, Sloan, Phantogram, Pharrell Williams, Glen Hansard, and PigPen Theatre Company. You'll need to have a Spotify account to listen, but we are confident this mix will be worth it. Enjoy!

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