Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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","iv":"9e2cb1d2771a360649aefd6584a4cc8c","s":"48c47097271972ac"}
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