A version of this article appeared in the January–February 2013 issue of Harvard Business Review.
How People Really Use Mobile
The Seven Primary Motivations Where Marketers Get It Wrong Making Bad Assumptions About App Use Failing to Connect with Users During “Me Time” Underinvesting in Mobile Media To marketers, the prospect of reaching shoppers through their smartphones is tantalizing. But mobile doesn’t always mean on the go. New data show that 68% of consumers’ smartphone […]
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Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.