Did my social media experiment work with You are EXTRAORDINARY?
(Here’s a link for those who missed it http://bit.ly/1LVMUN5)
Well…lets just say it didn’t set the on-line world on fire, not yet anyway! It did however help girlfriend feel good about herself and I had no idea she was going through such a hard time;
You REALLLLLLY don’t know how amazing your timing is!! Xxxx love you, miss you. Going thru some stuff right now but hope to fill you in soon. YOU are the amazing uplifter Nat. Kisses to you xxx
So have to ask myself how do you measure success? No, my post did not go viral but it did what it set it to do, lift a woman up by cheering them on and yes, she is EXTRAORDINARY,!
Here’s the thing with Social media; you never know what will go viral and what won’t. So it’s just trial and error, playing with different marketing ideas, different content, colours, logos until you start getting engagement.
‘Just not all at once, change one small thing at a time, test it, that way you will know what’s working and what’s not’
So is the below true??
Yes and no…… if you don’t post it, pin it or tweet how can they come? The thing is just don’t expect it will happen over night. It will take planning, trying new things and lots and lots of persistence.
So where do you start?? Where it all went wrong!
By analysing what hasn’t worked for you. By going back over content and advertising you will get a clear picture of your marketing funnel and you will understand what has been working and what hasn’t.
By definition insanity is doing the same thing over and over again and expecting a different result
So you have now worked out has not been working for you, what next?
The end goal. What do you want to achieve long-term, not short-term as a company. Sit down with your key players and work out what the company wants/needs to achieve in the next one to three-year.
The questions you should be focusing on are:
- What do revenue does the business need to do?
- Why do you need to make that amount?
- When do you need to make this by?
- What happens if you don’t achieve this financial goals? What happens if you do?
If you are one man band, take a day or two to set these goals, talk them through with your husband, bank manager, friend. Anyone you can trust and someone who can be objective.
Next you need to work out who your buyer is? What is your buyers journey in all three stages, Awareness, Consideration and Decision? Your Buyer Persona is a vital part of your Inbound marketing strategy. Without now you can target your content to. How many persona’s should you have? Well that’s up to your product/products.
How do you create your persona? Research!
- Role Job Title, Role
- Age/Gender
- Company Industry
- Goals What goals is your buyers persona trying to achieve
- Challenges What are their biggest challenges
- Information Where does your persona get their information from – Internet/paper
- Shopping preference On-line/Shops
Now you know exactly what your ROI is, you have your buyers persona/s, now its time to work out a marketing strategy. This is where smarketing comes into it.
Smarketing is the process of integrating the sales and marketing processes of a business.[1][2] The objective is for the sales and marketing functions to have a common integrated approach.[3] This can lead to annual revenue growth of up to 20%, according to a study in 2010.[1] The objective is to promote the product or service to potential buyers and at the same time integrate this process with the sales department’s activities.[4] Sales and marketing departments should meet frequently and agree on a common terminology, and using data throughout the entire sales and marketing process to identify good prospects and to follow up on how well they are followed up. Smarketing works best when a firm does closed loop reporting by tracking its success with particular prospects from the marketing stage through direct sales efforts.[5] According to one source, Smarketing began around 2000 as a result of improved web browsing capabilities.
By creating a marketing and sales Funnel to forecast your targets by defining how much traffic you need, leads , SQL and sales closed. You also align goals between the two departments.
Now you have mid-term goals and targets set for your smarketing department and the company. Yes, this will take time but with a clear concise strategy for your business means you can deal with the expected and unexpected situations. All departments are now in alignment and have clear boundaries, goals and target all working towards the same goal, REVENUE.
Time to make a cup of coffee, grab your team and start analysing, planning and developing your on-line marketing strategy.
I would love to hear about your successes and failures. Remember so much wisdom comes from our failures or as Thomas Edison so eloquently put it
Visual Energy Blog 