My Special 2016 Digital Trends Mixer

It's the last day of December!

By now you all know the drill, if it’s December, then it must be high season for digital trends and predictions for the new year. To provide you a with a vantage point, or forest view if you will, I have created the 2016 Digital Trends Mixer, to distill a few dominant predictions.

Will it blend?

To create my 2016 Digital Trends Mixer, I followed this simple 4-step process:

1. I sequentially googled 2 keyword strings:
   - 2016 digital marketing trends
   - 2016 digital marketing predictions
2. I extracted 20 articles from reputable media sources (e.g., Forbes, eMarketer, Inc, Business Insider, Adweek etc.).
3. I filtered only their top trends labels.
4. I blended all trend labels in a tag word generator,  1 label per 1 line to retain significance.

And this is what came out:

Dominant flavors:

Naturally, the process I followed is fairly basic, but it's interesting to see some of the usual suspects along with new entrants:

• Mobile
• Marketing automation
• Virtual reality
• Wearables
• Messaging apps
• Customer experience
• Video ads
• Ad blocking
• Personalization

Surprised? Validated? Disappointed? Let me know your thoughts and your focus areas for 2016.

Here's to a prosperous new year where your stories selectively leverage the trends (and not the other way around) for maximum impact!

Shlomi Ron is a CEO / Founder at overlooksTV, which offers omnichannel visual storytelling solutions that transform brands into salient story makers and their audiences to revved-up storytellers. Learn more at: www.overlooks.tv Follow Shlomi on Twitter at @shlomiron.