The Twitter Experiment

A couple weeks ago, I wrote about my bumpy initiation into the world of Twitter. It’s sort of a complicated cross between a chat room and private e-mail. And it’s both an interrupty time drain and an incredible source of real-time connection and information.

Some of you blasted me for impugning Twitter’s greatness. Some of you hailed me as a seer of its imminent demise. (A few of you thought my assessment was right on.)

Today, I thought I’d follow up by sharing the sweet, funny, interesting results of a Twitter experiment. It’s too entertaining for me to keep to myself.

Yesterday, I spoke at a conference in Las Vegas. The topic was Web 2.0, with all of its free-speech, global-collaboration ramifications. At one point, I figured that the best way to explain Twitter was to demonstrate it, live, on the big screen at the front of the ballroom.

So I flipped out of PowerPoint and typed this to my Twitter followers: “I need a cure for hiccups… RIGHT NOW! Help?”

I hit Enter. I told the audience that we would start getting replies in 15 seconds, but it didn’t even take that long. Here are some of the replies that began scrolling up the screen:

* florian: Put a cold spoon on your back – that’s what my grandfather would do for hiccups.

* megs_pvd: Put your head between your knees and swallow hard.

* bethbellor: Packets of sugar.

* jfraga: BOOOOOOOOOOO! (How many of those did you get?)

[Answer: about 20.]

* michaeljoel: drop a lit match in a glass of water to extinguish it. take out match. drink water.

* jbelmont: Simple. Just hold your breath until Windows 7 is released.

* rgalloway: Have someone slowly & softly count backwards from 10-1 in Russian for you. Works every time!

* warcand: check your 401K. That should scare the hiccups right out of ya!

* drct: The cure for hiccups is simply to get the air out of your stomach. How is up to you.

* kashaziz: Take a glass of water, hold your breath and gulp it down. Distraction helps against hiccups.

* hornsolo: Stand on your head, drink water backwards, and gurgle, “Microsoft sucks!”

* aaaaiiiieeee: There’s gotta be something in the App Store for it by now.

* garmstrong65: Sounds crazy, but it works. Take 9 sips of water then say, “January.” Laugh now, but you’ll thank me when the hiccups are gone.

* ransomtech: On Twitter, they are Twiccups.

* erlingmork: Peanut butter on a spoon.

* squealingrat: With a popsicle stick or something clean, touch the little thing at the back of your throat. This causes the muscles to change.

* bschlenker: hello from the back of the room ;-)

* amysprite: plug your ears and nose and drink seven gulps of water. Difficult, but do-able. Works like a charm EVERY time.

* SullivanHome: With right hand, reach around to behind left shoulder tightly and grab some back flesh, hold for up to a minute and no hiccups.

* jillgee: Promise yourself something you really, really want (and mean it) if you do hiccup again. It works!

* assignmentdesk1: Hold your breath and go slowly thru ABC’s. Then at Z, take another deep breath without exhaling. Then slowly exhale.

* DavidWms: Drink out of far side of water glass (best done over sink). Works every time.

* enrevanche: Dry-swallow a spoon of granulated sugar. The trick is to overwhelm the overstimulated vagus nerve (causing hiccups) with new input.

* JuanluR: eat a full spoon of crushed ice.

* Chiron1: I take large sips of bourbon. It doesn’t stop the hiccups, but I stop caring!

* chadrem: hold your breath until you pass out. Whenever you wake up, no more hiccups!

* tiffanyanderson: Rub both of your ear lobes at the same time. Hiccups will go away. :^D

* tommertron: The best way I’ve found is to just relax and try to forget about them. I find stressing out about them makes it worse.

* SocialMediaSabs: try drinking a cup of water with a paper napkin over it – I swear it works!

Has there ever been a wittier, smarter bunch (or a better collection of hiccup cures)? The audience and I were marveling and laughing at the same time. This was it: harnessing the power of the Web, the collective wisdom of strangers, in real time! The Twitterers of the world did not let us down. (And yes, I realize that this demo might not be as effective if you have, say, 20 followers instead of hundreds.)

Next, I typed into my Twitter box: “Thank you all. I don’t really have hiccups, but was demo’ing Twitter in front 1000 people. You did great!”

This time, only some of the responses were upbeat. Some people said, either with good humor or with irritation, that they felt used:

* jhatton1980: Keep it up, and you’ll be the Pogue that twittered wolf!

* sjaustin: What are we, puppets for your amusement? :-)

* kitson: Not sure I appreciate being your guinea pig.

* coachkiki: Ok – you got me. Smiling at the computer. I think. Hey crowd – how’d we all do? And who are all of you? Feel free to say hi!

* timmym: That was pretty cheap.

* chadrem: I feel so used!

* MichaelS: Seems like abuse of Twitter influence.

* chashollywood: i feel like your lab rat…damn you!

* thevideodog: That’s like the boy who hiccuped wolf…pretty soon when you really need a cure for something, like diarrhea, no one’s gonna answer!

* AMassofHumanity: I thought that was an odd post for you…thx for explaining.

* awillett: Did the demo mention that you’ll continue getting hiccup cures for the next four days?

* douglasa: Speaking in front of 1,000 people would cure my hiccups right quick.

* dldnh: ah, the distant echoes of the boy who cried hiccup.

* briand: might want to add “(demo)” to tweets like that. I was suspicious of the original. Don’t play the community; they’ll turn on you.

* duanew: You used us! Shame on you!

* ELROSS: Wow. People will freak out about any little thing, right? I LIKE it when people show twitter off. You gained one follower today.

(To those who really did feel used, I’m sorry. I didn’t know about the convention of saying “demo,” and I’ll certainly use that next time.)

Finally, as the day wore down, a number of people posted tweets like this:

* tomburka: I think it’s wrong that I can’t see the replies to your hiccup-cure tweet. You should blog about your twitter demo for everyone.

* DyingSun: That is an amazing example of the power of Twitter! I wonder what was the crowd’s reaction to that.

Good questions, dear Twitterers. And now you have the answers.

Comments are no longer being accepted.

I often find myself wondering about the uses and benefits of twitter. It’s examples like these that give me a good feeling about this product. I would like to think that some of the people who complained about being used were being sarcastic. Sarcasm is very hard to discern on Twitter, or on most any form of Web 2.0.

I find it useful for a variety of purposes, but mainly for the type of help you can get. People have posted for help on getting their child a kidney transplant, with success. It’s also a great tool for instant news and for technology news. When asking for help from the Twitterverse, having a big following is key. If you don’t have one, like myself, asking for people’s help in ReTweeting is key.

Thanks for the demo and for all of the information you bring to us from the Tech world.

This confirms my believes, all twitter followers need to get a life and a sense of humor too!

BTW, David, did you notice these two @Replies I posted last night on Twitter in response to those last wonderings from the Twitterverse?

@Pogue @tomburka Others can see each one of your hiccup @replies by going to //search.twitter.com and entering the search term @Pogue about 11 hours ago from web

@Pogue @tomburka Actually, by doing this they’ll find ALL your @Replies, as well as comments about you by others. about 11 hours ago from web

????

Brilliant. That’s the reach o’ the web, man.. That’s the reach of the web.

I’m not a big “twitterer”, but a few days ago I heard explosions in the distance outside my apartment. Curious to see if I was the only one who was hearing them, I fired up Twinkle, the iPhone app that shows twitter updates based on surrounding location, and found the answer quickly – “Chinese New Year fireworks outside my window.”

Sounds like your experimental message resulted in the airwaves being flooded with nonsense. Now imagine that millions of inane snippets are flying through the ozone each and every day. What a waste of good electrons!

In your defense, you said you needed a cure for hiccups, not that you actually had them.

People that get bent out of shape for helping gain more noteriety for a technology need to stop buying apple and stay away from starbucks and … (wait did I just point out people that buy apple and go to starbucks are pigheaded? gee how rude of me).

Some people just need to calm down and join the rest of the world.

Dave,

I was kind of curious, so I just googled “Cure for Hiccups”.
The second listed link was WikkiHow, which had 82 enumerated
suggestions. Took about 5 sec. total. So, I think I’ll
stick to Web and email. All the utility, none of the ego. ;)

Regards,
Geoff.

That was exploitative and manipulative and positively Machiavellian…

… I loved it!! … B-)

That demo showed me the power of Twitter: dozens of useless answers to a simple question and proof that Twitterers developed a bizarre culture that doesn’t really want new members. Yep, sign me up today! Not.

To the person who wanted to see your replies: all you need to do is click on “search” and then put in @[the person’s username]. You can then see all their @ replies.

Good stuff Pogue, I can say I was one of the many who witness this go down at my desk. Too bad I didnt get mention up above but its cool. I didnt feel used at all, actually minutes after your experiment I told my co worker about it!

David,

Great story and demonstration. However, you’re only telling one part of the story.

Ken Leebow
//twitter.leebow.com

Whats your twitter handle? I see a @DavidPogue but that says its a duplicate account u are planning to delete.

Re this twitter experiment: I am sure some people from your audience of 1000 tweeted live as a RT or reply to your experimental hiccup tweet. It will be interesting to track that echo and how far it went and how soon.

Great story David, and just another example of how Twitter is fundamentally changing the way we – or at least some of us :) – communicate with each other in new and different ways.

Twittter, and the entire area of social media, is evolving rapidly. It’s different things, to different people, at different times. And don’t worry about “doing it wrong”. This is no “right’ way to use Twitter.

Best advice for new users, get an account and simply start listening by following people you know and/or people who work in industries/areas you care about. Jump in to the conversation when you’re ready. You’ll never look back!

Julie
//twitter.com/socialmedia411

I run a website that posts themed lists of books and I’ve found Twitter to be an absolutely fantstic resource for information.

When I need to spot-check a book or round out a list answers pour forth. We’ve even created 2 whole lists based on people’s Tweets:

//www.FlashlightWorthy.com/Books-with-the-Word-Snow-in-the-Title/301

//www.FlashlightWorthy.com/21-Great-Books-with-Just-As-Great-Movie-Versions/318

Admittedly, I still don’t have a use for Twitter in my personal life, but it’s been invaluable professionally and I’m interested to see how it evolves.

Peter Steinberg
//www.FlashlightWorthyBooks.com
Recommending books so good, they’ll keep you up past your bedtime. ;)

Here is David’s original post (11:00am… US Central, I think.):

//twitter.com/Pogue/status/1155748898
The first response was by Thomas Clifford

//twitter.com/tommytrc/statuses/1155750213

which appears to be 1 minute later (11:01am), however, Twitter does not record seconds… only hour:minute.

Four minutes later (11:04am) David ‘fessed up:

//twitter.com/Pogue/status/1155748898

The first reaction to David’s owning up to his experiment is here (11:06am):

//twitter.com/michaelszeto/statuses/1155764723

Meanwhile, afterwards tons more cures and reactions continued to flow in.

As for Googling for a cure… that’s not what this whole Twitter thing is about. I’m sure those 82 cures on the How-To took longer than 10 minutes to accumulate, as it did on Twitter. None of those answers smacked of the fun David and his audience got from watching the tally and cleverness they saw on Twitter in real time I’ll wager.

Thanks, David. Confirms my assumptions about Twitter. Utter waste of time–unless, of course, that’s its purpose.

It is unethical, and sometimes illegal, to take a private conversation public intentionally, without the participants’ consent.

I don’t know twitter or not this is useful, but I noticed (I’ve trained myself to notice) that there seems to be a common element (other than language, printed word, etc.) in all the hiccup advice.
I would sum it up by saying— “Pay close attention to something”.

My personal cure for years has been stop all else and intensely watch/wait for the next hiccup to come. When I do that, It usually never comes! This has worked for me about 98% of the time.

All this brings up another point. Twitter, by innocently providing WAY too many answers to something may cause the mind to leap up a level of abstraction/mastery as demonstrated above. This going from the specific to the general may well be an unclaimed gem in the use of entities like Twitter.

So let me see. You were able to to get your hiccups answer by interrupting 50 people. I got the same answer in the same time through WebMD and took zero time and energy from anyone else…to say nothing of wasting electronic resources. Twitter? No thanks.

Great demo….for a celebrity with thousands of followers.

Now try a realistic experiment. Chose three people at random from your Web 2.0 audience. Have them do exactly the same tweet. And now wait for the replies to come streaming in…or not!

For the average person, Twitter is just another giant time-waster, except for those who have a lot of time to waste.

So if you love Twitter so much, why do you have TWO accounts and don’t provide easy access to the correct information on your profile. (For those looking it’s @pogue.)

That doesn’t take away from the best part of the Twitter experiment — humor. Your column is hillarious because of the wit of your followers. I LOVE that about Twitter. It’s my own private punch line every day.

Thanks for your contribution to the community.
@freerangemom

Here you mention an event that takes place on @pogue. Last week you indicated that your “active” account is @DavidPogue: “if you searched for “Pogue” at Twitter.com, you would find my old, defunct account (“pogue”), but not my current, active one (“DavidPogue”).” There seems to be a contradiction.

Also, The “newsletter’s feedback page” link on your website (//davidpogue.com/contact/column_feedback.html) appears to be broken.

No biggie. I am still a huge fan of your newsletters, columns, videos, etc.!