US Edition David Cameron will make his speech at the final Conservative party conference before the 2015 general election today.
He is expected to tell the audience: "I want to help you live a better life", and promise "not a free-for-all, but a chance for all".
Phrases like these will remind many listeners of the lyrics to boy band songs from the 1990s.
Ed Miliband, the leader of the Labour party, was mocked by critics last week for the many "ordinary people" he mentioned in his speech.