ONLINE APPAREL SHOP
This is a survey related to the online shopping of clothes and it will take about 10 minutes of your time to complete. Please think about your recent apparel purchases online. If you haven't bought any clothes online but considered it, you are also welcome to fill out the questionnaire.

Don't forget that ALL questions refer to the online shopping of clothes/fashion/apparel, so even if you've experienced shopping online other types of products, tick only the answers that apply to your experience with apparel online shopping.

Your (complete) response is highly appreciated and will lead to more accurate results.

THANK YOU for being honest in your answers,
Mădălina, the author
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1. Have you ever bought apparel online? *
2. What do you like about shopping apparel online?   *
(maximum 3 answers)
Required
3. Other things that you like about online shopping that were not previously mentioned?
4. How important you find the following on online fashion shopping sites? *
not important at all
not so important
average 
quite important
very important, crucial
the e-shop has to be fun and entertaining
I have to be able to make sense of the e-shop myself, without any help
fashion online stores need to load/process payments fast
a fashion online store has to provide me with great customer experience
the content of a fashion online store has to be "shareable" on social media
reviews and recommendations are important for fashion products that I want to buy online
the images/visuals have to be of high quality
the design and layout of the e-shop have to be appealing
the e-shop has to be popular/known for me to shop on it
5. Do you prefer buying clothes from big e-stores (Amazon, ASOS, Zara, eBay etc.) or do you prefer smaller online shops? *
6. Think of the e-stores you usually visit. Do you prefer e-stores that have infinite scrolling or e-stores that have products on separate pages (after every 20 products, a new page and so on)? *
(Facebook and the Zara online shop have infinite scrolling websites; number 3 on the scale is "neutral")
infinite scrolling e-stores
separate pages
7. You have decided to buy a bag/belt and you want to press "order", but you cannot find any info on the company's return policy. Considering you very much like the product, are you still going to buy it? *
8. Remembering your last purchase, was it easy or difficult to make a choice when shopping for clothes online? *
Choosing clothes online is easy,
Choosing clothes online is difficult/complicated, takes time
9. We all have visited shopping websites without actually making a purchase. Have you ever placed products in the shopping cart and them abandoned it? *
10. If yes, why?
(you weren't planning to shop anyway, it was taking too much time, etc.)
11. Have you ever had difficulties in choosing products when shopping online? *
12. How often do you visit online fashion stores with other reasons than to shop? *
looking for inspiration, making wishlists, for fun etc.
13. One (specific) aspect you like about about a fashion/clothing online store: *
14. When you know what kind of product you want and you found it on a website, will you look it up on other online stores as well? *
15. Do you find the process of shopping clothes online complicated? *
16. Have you ever felt that there are so many products on a webshop that it was difficult for you to make a decision? *
17. Please think about the following statements and to what extent they apply to you: *
(please check one box for each statement)
I agree
I somehow agree
Neutral
I somehow disagree
I disagree
It is getting more and more difficult to make choices online.
Sometimes choosing online becomes so overwhelming that I just leave the store. 
I enjoy spending time online, looking for clothes.
I sometimes share pictures with/message my friends on social media about the product that I am about to buy. 
It is easier to make product choices offline, in traditional stores. 
I enjoy looking for clothes online.
I feel good after I did a purchase online. 
I feel good after I did a purchase offline.
Great variety of choice online is sometimes distracting me from what I want to buy. 
I sometimes end up purchasing a different product from what I had in mind when I first checked the e-shop.
I sometimes end up spending more time than I initially intended on online stores.
It is easier to make product choices online.
18. It is known that the Internet is a great distraction and it can lead to a lot of procrastination. Have you ever felt that you spent plenty of time on a webstore without making any purchase? *
19. Remembering your last purchase, please make an estimation in minutes of the time it took from the moment you opened the website until you purchased the product:
20. When you are in a hurry, you prefer shopping: *
21. To what extent do the following apply to you: *
(please check one box for each statement)
I agree
I somehow agree
Neutral
I somehow disagree
I disagree
I am not always planning to buy when I visit an online shop. 
Shopping clothes online has saved me a lot of time.
I like that there is more variety online.
Shopping online is more democratic.
Great variety of products is an attractive aspect of an e-store.
22. Where did you hear about the fashion e-stores you like? *
(maximum 2)
Required
23. On a scale from 1 to 5, please indicate your level of interest in fashion: *
low interest
high interest
24. Are you male or female? *
25. How old are you? *
26. What country are you currently living in? *
27. Anything that would like to add related to shopping clothes online?
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