U.K. Food Truck Goes Full Phallic With Its Logo

That is, indeed, one Dirty Bird

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If U.K. food truck Dirty Bird was hoping for shock value, mission accomplished. The eatery's logo is a rooster, and it's shaped like a penis.

"It's based on lowercase 'db' linked to form the rooster," tweets logo creator Mark James.

"Yeah, right," says the rest of the world. (And also, they have a print piece that says "Eat cock!" in a tasteful serif font.) Some complaints have rolled in from patrons with young children. "It is not the sort of thing that should be on display around children," complained one mother.

But for the most part, it's become so well received that you can buy a Dirty Bird T-shirt for 18 pounds if, you know, if you were looking for something to wear the next time you visit your mom.
 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in