Going Deep for Value Brings Success for This New ETF

Though not spectacular, at least not yet, in asset-gathering terms, 2014 is shaping up to be another solid year for new exchange traded funds.

As of Oct. 16, there had been 155 new product launches in 2014, but just 16 have topped $75 million in assets under management while 11 have crossed $100 million in AUM, according to Morningstar data. [Another Decent Year for New ETFs]

With a spate of launches this week, the number of new ETFs that have debuted this year is over 160. Perhaps more importantly is the number of successful launches has grown by at least one thanks to the rapid success of the Deep Value ETF (NYSE: DVP), which was brought to market on Oct. 8 by Exchange Traded Concepts, LLC and Tiedemann Wealth Management.

The new ETF tracks “TWM Deep Value Index, an advanced beta strategy created by Tiedemann Wealth Management that aims to provide investors with concentrated exposure to attractively valued dividend-paying companies with positive earnings, strong free cash flows and solid balance sheets,” according to a statement.

Investors have rapidly warmed to DVP’s story as one ETF liquidity provider noted Wednesday morning that the ETF has already amassed $150 million in assets under management, a number exceeded by just four other ETFs that have launched this year.