The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"40153edc74dafddbcb04a958d05dbecb","s":"9a81320826f590a9"}