CYNOPSISDIGITAL
06.19.14 Good morning. It’s Thursday, June 19, 2014, and this is your first early morning digital briefing.
Look out, Apple: Amazon unveiled its rival smartphone, called the Fire Phone. In Seattle, CEO Jeff Bezos showcased the 4.7-inch device that includes a 3D display and detects where eyeballs are looking on a screen with “Dynamic Perspective.” The new hardware will be available on July 25 starting at $199.99. Amazon debuted Prime music last week, which will be included on the phone along with a 12-month free trial of the regularly $99 Prime service.
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NEW PROGRAMMING + DEALS
Vevo and audio platform Vadio announced a partnership yesterday. Vadio will use Vevo’s video catalog to recognize tunes and sync the correlating video with an audio stream. Vadio CEO and Co-Founder Bryce Clemmer said, “With Vevo on board, we can enable media companies around the world to take advantage of the video revolution.” The technology will also enable video advertising to be sold into commercial breaks for Vadio’s clients.
PBS will start airing a condensed, half-hour version of Sesame Street in the afternoon starting Monday, September 1. Selected full episodes of the 30-minute show will also be available for free on the PBS web site, PBS KIDS video app and PBS KIDS Roku channel. Noting that “PBS KIDS reach is growing exponentially,” Lesli Rotenberg, GM, children’s programming says that in the past year, the number of users on the app increased 34 percent. The hour-long version of the children’s show will continue mornings.
The self-proclaimed “Largest MCN in Europe,” Zoomin.TV, launched in the U.S. yesterday. After scoring eighth on Comscore’s Top U.S. YouTube Partner Channels from last month, Digital TV Europe reports the video game-focused MCN opened up shop in NYC and Miami this week. However, it was already receiving 25 percent of its viewership from the states through distributers AOL, Yahoo and MSN. “Expanding in the U.S. market allows Zoomin.TV to increase user experience through even stronger talent and existing publisher partnerships,” one of Zoomin Board of Directors Chris Young explained. The MCN produces more than 400 unique videos a day, and is part of the YouTube Partner Program.
Multi-channel network The Whistle will distribute The Association of Volleyball Professionals (AVP) U.S. tour highlights and original content on its digital platforms. “Beach volleyball is the quintessential summer sport,” President and co-founder Jeff Urban said. “Being able to connect our subscribers and their pro athletes year around will help expand and engage a new generation of fans.” The MCN has partnerships with MLB Advanced Media, NFL, PGA Tour, and NASCAR, among others.
Hulu will exclusively debut the Hispanic millennial rodeo reality series Los Cowboys in October. The half-hour show is based on Latino cowboys and their quest to qualify for the Mexican National Rodeo Finals, which will go into production starting in July.
Vevo and Pepsi are celebrating the longest day of the year with four live-streamed concerts. On the June 21 summer solstice, the duo will present performances from Kid Ink, Cher Lloyd, Prince Royce and Timeflies on both west and east coast stages. Fans can watch on Vevo’s mobile apps or at pepsi.com and vevo.com/pepsi-summer-solstace.
The Boston Symphony Orchestra launched a reality web series: New Tanglewood Tales: Backstage with Rising Artists. The show highlights six Tanglewood Music Center fellows during their experience at the BSO’s summer music program. It is available to watch on BSO’s YouTube channel, and at tanglewood.org/mediacenter.
Let us know what you think in the Cynopsis poll: Should Fifa re-locate the World Cup from Qatar? Vote on Cynopsis.com.
Tuesday’s World Cup match between Brazil and Mexico drew more than 68 million Facebook interactions, from 33 million users. Brazil had the most active users, followed by the U.S.
NetSeer launched a new in-image advertising platform called InImageLinks. As an emerging ad type for native campaigns, InImageLinks helps publishers monetize page elements by combining editorial images with contextual search links relevant to an article. “It has given us a lift in page RPMs from day one,” MoneyCrashers.com Founder Gyutae Park said. “It’s a smart in-image monetization system that is easy to set up and customize to our brand without a page redesign.”
SpotXChange teamed up with DoubleVerify to further eliminate video ad fraud within the SpotXChange network. “Our partnership will provide the transparency and confidence that advertisers expect in order to move more of their video ad dollars online,” DoubleVerify CEO Wayne Gattinella said.
Let’s get personal! Send us happy news – weddings, babies, engagements – you’d like shared with your industry colleagues, for a new feature going up soon on our web site, and in the newsletter. Info goes to [email protected].
Using Twitter to complement TV advertising bumps awareness by almost 7 percent, according to results from Twitter and Starcom MediaVest Group’s Social TV Lab, a partnership established to deepen awareness of second screen behaviors. Brands that measured sales impact saw a 4 percent sales increase in households exposed to Twitter ads, said the study.
RESEARCH
ComScore U.S. Online Video Rankings for the May 2014
Ranking, Property, Total Unique Viewers (000)
Total Audience: 183,524
1) Google Sites (primarily YouTube): 150,253
2) Facebook: 81,384
3) AOL: 66,208
4) Yahoo Sites: 51,837
5) NDN: 41,217
6) VEVO: 37,411
7) Microsoft Sites: 34,603
8) Maker Studios: 32,263
9) Turner Digital: 32,263
10) Amazon Sites: 31,883
ComScore U.S. Online Video Ad Properties for the May 2014
Ranking, Property, % Reach Total U.S. Population:
1) BrightRoll: 51.3%
2) Specific Media (a video ad network): 44.4%
3) LiveRail: 37.2%
4) AOL: 35.0%
5) Google Sites: 34.1%
6) SpotXChange: 32.6%
7) TubeMogul: 31.31%
8) Q1Media – AdExcite: 29.7%
9) Tremor Video: 25.7%
10) Videology: 16.8%
ComScore U.S. YouTube Parnter Channels for the May 2014
Ranking, Property, Total Unique Viewers (000)
1) VEVO: 36,766
2) Maker Studios: 31,982
3) Fullscreen: 28,445
4) ZEFR: 24,215
5) Warner Music: 22,981
6) The Orchard: 17,183
7) BroadbandTV: 14,709
8) Zoomin.TV: 14,625
9) UMG: 13,717
10) NBC Entertainment: 13,152
EXEC MOVES
With Vdopia’s expansion into Germany and Australia, the mobile video ad agency announced three new hires. Oemer Oezvar has been named Sales Director Germany & Central Europe, Richard Sweeting is Associate Director, Sales (ANZ) and Ajay Prakash Mishra is Director Operations, APAC. Oezvar was recently the Manager Sales Direct Demand EMEA at Smaato, Sweeting was GM of Sales at VeNA and Mishra was Director- India and Emerging Markets at xAd.
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Fiat is introducing an Italian family created by Funny Or Die in a new series of video vignette commercials. In five installments, the ads show Americans purchasing a Fiat car that also includes a quarreling family of three Italians in the back seat. Variety reports the concept was born of a similar advertisement from a year ago that reeled in more than a million views. Check out the first entry at www.cynopsis.com.
See you tomorrow,
Jessica Reese @JMarieReese
06.19.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: ASSOC MGR, MKTG SOLUTIONS/MUSIC CHOICE/NYC: Develop & execute mktg solutions for client-facing teams, incl ad sales, AF sales & content acquisition. 3-5 yrs mktg, pref in ad sales. PowerPoint a must. APPLY HERE http://musicchoicecareers.iapplicants.com/ (6/26)
JOB OPENING: SR PRODUCER, MEDIA CONTENT/Viacom/NYC: Schedule/refresh prgrmng daily. Brainstorm/rsrch ideas & videos for themed, internal prgrmng, aimed at highlighting creativity. 8-10 yrs work or professional exp mktg/advrtsng. Full info/apply HERE (6/26)
JOB OPENING: VP/CREATIVE DIR, STRATEGIC PRGRMS/MTV WORLD/NY: Dvlp overall creative vision for division’s consumer brands. Deep knwldg of dig media landscape. Min 10+ yrs exp as SR/supervising/exec prod @ ntwrk or cable ntwrk. Full info apply HERE (6/26)
JOB OPENING: DIGITAL MEDIA MKTG MGR/MTV/NY: Strong online media background & exp dvlpg creative digital media strategies & plans that effectively support MTV bus. objectives 3 – 5 yrs min digital media exp working w/clients in ent industry. Full info apply HERE (6/26)
JOB OPENING: SVP, CREATIVE PROMOS & STRATEGY/VH1/NYC: Translate VH1 goals into effective on-air strategies that drive measurable results. Min 10 yrs hands-on prod exp short-form video – on-air promos, advrtsng/commercials. Full info/apply HERE (6/26)
JOB OPENING: SR MKTG MGR/Turner/NY: Min 5-7 yrs exp Integrated Media Sales Mktg or Client/Agency content dev exp. Will lead promos dev & exec for Cartoon/truTV/Adult Swim. Dvlp/exec innovative client solns & custom sales presentations. Apply HERE (6/26)
JOB OPENING: DIRECTOR, SOCIAL MEDIA/CNBC/East Coast: CNBC, the worldwide leader in business, has an exciting opportunity for a Director, Social Media to help establish its primetime as a new entertainment destination. Full info/apply HERE (6/25)
JOB OPENING: CREATIVE DIRECTOR/SPROUT/NYC: Lead creation of innovative promotions, branding, messaging across programming platforms @ Sprout. 7+ yrs creative services exp required. Kids TV exp preferred. Full info/apply HERE (6/25)
JOB OPENING: SUPERVISING PRODUCER/NBCU/NYC: Lead producers, APs, art dep & performers for Sprout live daily program The Sunny Side Up Show. 7+ yrs TV Production exp required. Live TV exp a must. Full info/Apply HERE (6/25)
JOB OPENING: CONTROLLER/FILM PROD CO/ATL: Temp to Perm. Liaison between prod finance & corp finance depts. Mng cash flow, banking relationships for Comp-owned entities, oversee app/audit of GA film tax credits& gen finance ops. Res/cvr: HERE (6/25)
JOB OPENING: FREELANCE AP, ONLINE EDUCATION/OWN/OPRAH WINFREY NETWORK/LA: Education AP wanted! Min 2 yrs producing content for web. Knowledge of online education trends a must. Apply at: http://careers.own.tv/ (6/25)
JOB OPENING: Research STRATEGIST/Prov, RI & Raleigh, NC: Lead all aspects of qual and quant projects for global category leaders. 5 – 10 yrs primary exp.; Creative, Strategic, Progressive. Details & apply http://goo.gl/HnMNnD (6/24)
JOB OPENING: ANALYST, VMI/LA: Work closely with department VP & Directors to dvlp, set & implement strategic priorities for the VMI & Supply Chain functions of the dept. Business & Financial Ops (FFE0002384) Apply HERE (6/24)
JOB OPENING: SR FINANCIAL ANALYST TV PROD FINANCIAL REPORTING/LA: Hands-on position in dynamic prod unit. As key member of Financial Reporting Group, you will perform essential finance/accounting duties. (FFE0002260) Apply: HERE (6/24)
JOB OPENING: DIRECTOR, AD SALES RESEARCH/A&E/A+E Networks/NY: Drive research initiatives & strat includes: providing data/insights that position value of our cons, informs/edu sales teams & respond to client queries. Full Info/Apply: HERE (6/24)
JOB OPENING: DIRECTOR, AD SALES RESEARCH/FYI/A+E Networks/NY: Drive research initiatives & strat includes: providing data/insights that position value of our cons, informs/edu sales teams & respond to client queries. Full Info/Apply: HERE (6/24)
JOB OPENING: MANAGER, AD SALES RESEARCH/History/H2/A+E Networks/NY: Assist in the development & execution of ad sales research initiatives and strategies that help in positioning History/H2 in the marketplace. Full Info/Apply: HERE (6/24)
JOB OPENING: HR BUSINESS PARTNER, AD SALES/NYC/The Weather Channel: Must have exp supporting Ad Sales groups. Broadcast/Media industry exp. 10+ yrs exp/Director level. Referrals/Resumes to: [email protected] (6/24)
JOB OPENING: HR GENERALIST, AD SALES/NYC/The Weather Channel: Must have exp supporting Ad Sales groups. Broadcast/Media industry exp. 7+ yrs exp/HR Mgr level. Referrals/Resumes to: [email protected] (6/24)
JOB OPENING: PR MGR/SundanceTV/NYC: Dvlp, implement effective PR strategies & campaigns resulting in media coverage for Sundance. Lead idea generation, dvlp/execute events & social media campgns. Strong w/pitches a must. Submit res HERE (6/21)
JOB OPENING: INTEGRATED AD SALES MKTG MGR/Discovery/NYC: Client focused creative marketer to manage initiation, dvlpmnt & execution of ad sales mktg opps for Investigation Discovery. 5+ years mktg, digital and/or sales exp req’d. APPLY HERE (6/21)
JOB OPENING: DIR PROMO PLANNING/WEtv/NYC: create innovative promo strategies across platforms, execute all on-air & multiplatform promo plans, 7+ yrs. exp, supervisory exp. req. APPLY HERE (6/21)
JOB OPENING: DIRECTOR AD SALES MARKETING/Travel/GAC/NYC: 360 ASM professional, successful leader, proven experience driving added value proposals for Ad Sales team. For more details http://www.scrippsnetworksinteractive.com/careers/ #4294 (6/21)
JOB OPENING: SR MGR CLIENT SOLUTIONS/NYC: 5-7 yrs integrated marketing, digital media experience preferred. Must work well under pressure, mature, passionate. Resume to: [email protected] (6/20)
JOB OPENING: WRITER/PRODUCER, MKTG/NYC: Ideate, produce & edit promotional content & advertising content for Sprout Network. 3+ yrs relevant exp. in TV or agency required. Full info/apply: HERE (6/20)
JOB OPENING: MEDIA PLNR/BUYER/Mahwah, NJ: Lding kid media buyg/plng agcy looking for 5+ yrs nat’l media buying exp. needed in kids/adult media to steward nat’l TV buys. Strong comm; excel; analytic skills. Resumes to: [email protected] (6/20)
JOB OPENING: PR MGR/WEtv/NYC: create & implement PR strategies, write & edit press releases, manage talent, develop & foster relationships w/media. 5+ years exp. APPLY HERE (6/20)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
EXPERT SERVICE: Got a fantastic idea? Now you need pitch materials! Let us arm you with the materials you’ll need to stand out in a crowd. Email today: [email protected] (7/9)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SUMMER INTERNSHIP CREDITS ONLY: CSI SPORTS/NY: NYC/NJ College Student Summer Internship/Production Intern. Please send resume/cvr to Rose: Send to: [email protected] (6/26)
SUMMER INTERNSHIP CREDITS ONLY: Content & Media Intern/Immersion /San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: [email protected] (6/26)
SUMMER INTERNSHIP CREDITS ONLY: Video Gaming Intern/Immersion/San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: [email protected] (6/26)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
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