Our USGBC Studio blog offers some terrific resources for the marketing and design aspects of green building business. Staff experts speak to the challenges and solutions that can help your website, social media campaigns and marketing be as effective and up-to-date as possible. This blog was originally posted on Nov. 9, 2015 as "USGBC Studio: Best practices for a better user experience on your website."

The web is an amazing place to share and create a wealth of content. But how do you ensure users are having the best experience possible on your website when it comes to viewing that content? Here are a few tips to keep in mind:

Simple navigation: It’s easy to think that adding a link to the main navigation will give a page more visibility. But the more choices available, the more overwhelmed your users will feel. Instead of trying to fit everything into the main nav, evaluate what your website’s key pages are. Simpler navigation makes it easier for users to move around on your site. It also gives those few pages higher visibility than if they were bogged down with several items alongside them.
Avoid too many choices: Adding too many links or call-to-action items to a webpage will only confuse visitors. Really think about what’s important and what the intent is behind your website. That way, you can guide users to make specific decisions.

Studio replay: A better user experience on your website