cause-related

'No Irish Pub' Experiment Aims To Teach Tolerance

by Tanya Gazdik , March 22, 2018

While dozens of brands aimed to cash in on St. Patrick’s Day merriment, a Detroit-area ad agency executive conducted a provocative experiment with the aim of simply getting people to think.

Dan Margulis opened the “No Irish Pub” for one day during Detroit’s huge St. Patrick’s parade and celebrations a …

agency, cause-related, politics

3 comments about "'No Irish Pub' Experiment Aims To Teach Tolerance".

Check to receive email when comments are posted.

Anne Zeiser from Azure Media, March 22, 2018 at 9:38 a.m.
This is fascinating. A few questions: Why did the "experimenters" focus on Irish heritage? Is there data that more people claiming Irish heritage are racist or prejudiced? Is there social science behind this or was it more a "stunt" around St. Patty's day to use video to tell a story?
Reply

Tanya Gazdik from MediaPost replied, March 23, 2018 at 1:23 a.m.

Hi Anne--I think most of your questions are answered on the site I linked to in the story, noIrishpub.com. They chose Irish because it is a heritage that is currently accepted and embraced but once was discriminated against similar to the way other ethnicities are currently discriminated against in the U.S. It's supposed to be thought-provoking for anyone who is currently anti-immigrant. Check out the website. Thanks for reading.

Anne Zeiser from Azure Media, March 23, 2018 at 8:15 a.m.

I didn't notice that was a live link! Many thanks Tanya.