Role Of Digitization In Business Growth?

Internet and Mobile both change the face of the market. Digitization is everywhere. From Farming [Farmbot] to Real Estate [Augmented Reality], From Home Cleaning [UrbanClap] to Taxi Booking [Uber] and Whatnot. You just think and that is available through the Internet. Today through digitization people makes their life more efficient and save their time. Not only this through digitization world economy reach in a new better place. But this, not an end. Every second new innovation rollout in the world.

In this digital era, the business will get a massive amount of opportunity. From the past, many businesses already took advantage of digitization. Few are Uber, UrbanClap, Grofers, and this list increase infinitely. You were still late to start a business, even though you can be part of the competition. This is what a great advantage of digitization. Through digitization, you can reach as many customers as you want in a single night. Which never be possible through the traditional way. OR if possible via traditional way than costing is very high which might not be afforded by many business owners.

If You not started a business yet and willing to enter in digitization than you can refer following statistics might help you and your business to reach the next level.

Industry

Retail

Travel

Finance

Media and Entertainment

Healthcare

Transportation

E Commerce

Real Estate

Construction

Consumer Good and FMCG

Chemical

Energy

Agriculture

Education

Sport

Revenue

27.7 Trillion

8.27 Trillion

2.5 Trillion

2.2 Trillion

1.6668 Trillion

1.1 Trillion

4878 Billion

3,505.2 Billion

1231 Billion

623 Billion

587 Billion

422 Billion

400+ Billion

150 billion

73.5 Billion

From this, you can get ideas about how much your selected Industry has the potential to bring revenue for your business. You can also get a prediction of your business in future. But what is next? Well if you want to integrate the power of digitization than you have to bring your business through the Internet.

But how? Well from building a website and mobile app you can privilege your business to use from the Internet. I think you have many questions in mind from this. Like, Cost of Mobile Application? Where you can build your application? What skill do you need to build your application? and many more.

Well, to answer your all questions, I think you will take the help of Google. But I will tell you that through Google you can't able to reach your conclusion about your question. Because right now no one sources in Google provide you with all your questions answer. But recently, One article I have gone through around 8000 words guide about How Much Does It Cost To Make An App. If you follow this guide then you can get all your question's answer from single sources and you don't need to browse any additional sources from Google. Just follow this guide and your most of the work done by single sources.

Moral, browse the article and you can get ideas about how, where, whom, why for mobile application. So in this stage, I am not covering about the cost of a mobile application. Get it from the source mentioned over it.

Let's Look at Roles of Digitization In Your Business

Reach Many As Possible - From Digitize system you can reach as many as head per night with less cost. Here you can take help of Social Media, Google Ads, YouTube and Vimeo and other digital channels.

Reduce Cost - Compare to traditional advertising here cost of marketing 1/4 and reach 4X.

Analysis - You can't able to analysis and get reports of marketing in Traditional Marketing. In a word, you can't able to measure your performance in Traditional marketing. You just have to assume each thing. Where through digital you can analyse each performance by measuring report provide by it.

New Customer Experience - People are bound with digital and love it. If you provide your business interaction through digital than you can provide a new level of experience to your customer.

Brand Loyalty - Constantly showing your brand in front of your new and old customer and provide a new level of experience to your customer increase your business growth and increase brand loyalty as well.

Convert your customer better - As from traditional method you can reach less and you have less chance to convert customer i.e use your business Where from digital way, your reach high followed by a conversation of customer high.

Below you can find pros and cons of Traditional vs Digital way of doing business.