- Taco Bell (NYSE:YUM) jumps past Burger King (NYSE:QSR) to land as the fourth largest U.S. restaurant brand by total sales, according to data from Technomic.
- Taco Bell sales were up ~5% to $9.8B last year.
- McDonald's, Starbucks and Subway held on to the top three spots in the annual ranking.
- What to watch: Taco Bell just lost CEO Brian Niccol after Chipotle (NYSE:CMG) swooped in to nab the highly-regarded exec. Niccol brought breakfast and new branding initiatives to Taco Bell.
Taco Bell passes Burger King in U.S.
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| Symbol | Last Price | % Chg |
|---|---|---|
| YUM | - | - |
| Yum! Brands, Inc. | ||