Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
Bird Box has exploded in popularity since it was released on Netflix on December 21, being watched by over 45 million accounts in its first seven days. Soon after its release, Bird Box-related memes ran rampant on the internet, not only generating a slew of interested viewers, but also a handful wanting to participate in this “challenge."For more on Bird Box, find out why the Internet has been freaking out about it, and our explanation of the film’s ending. Colin Stevens is a news writer for IGN. Follow him on Twitter.