Gerber looks for its next 'spokesbaby.' Here's how to enter your child in the national contest

Does your child have what it takes to be the new face of Gerber?

The childhood nutrition company recently announced the launch of its 10th annual photo search to find its national "spokesbaby." 

Parents can submit photos and videos of their little ones up to 4 years old for a chance at their child reigning as Gerber's 2020 ambassador. A grand prize of $25,000 is included. 

“As we celebrate our 10th anniversary of Photo Search, we’re extremely proud to look back on all of the babies that we’ve celebrated and to continue Gerber’s long-standing heritage of recognizing that every baby is a Gerber baby,” Bill Partyka, Gerber's president and CEO, said in a news release. 

Judges will choose the next Gerber baby based on the following criteria: visual appeal, expressiveness and consistency with Gerber's heritage and its "Anything For Baby" mission.

The photo search contest ends Feb. 21. Enter at https://photosearch.gerber.com.

Follow Jazmin Goodwin on Twitter: @jazminkgoodwin.