Everyone Knows Someone Worth Knowing

Who do you know who knows Someone Special? You probably abhor name-droppers, yet someone you know has a contact who might refer you on to the next person whom you're eager to meet.

LinkedIn offers various ways to approach this issue, via searches among connections and by companies. Best of all, locating a person among its more than 540 million members (as of March 2018) will yield the names of the intermediary contacts who might put you on her or his radar screen. Everyone knows someone worth knowing. You don't know who that next person is until you ask.

A member of a networking group introduced me to a former client, who is now Executive Director of a nonprofit. We met and she hired me as a consultant. While working with her, I introduced her to three colleagues, who also became members of the team:

a social acquaintance, who is Director of Research at a think tank and has extensive background in the issues the nonprofit addresses;

a branding and graphic design professional, with whom I've collaborated in the past;

a program evaluation specialist, whom I've met at professional events, but had yet to partner with.

Networking does work, when you work with it. If the traditional networking events do not appeal to you, review these tips to improve your networking success. 

About Janet L. Falk

I provide Public Relations and Marketing Communications services to law firms, consultants and small businesses to attract new clients, retain customers and be top of mind for referrals. I help nonprofit organizations generate media coverage to drive attendance to their events and supporters to their cause. You'll learn more about these services on my website www.janetlfalk.com and my LinkedIn profile: www.linkedin.com/in/janetlfalk.