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1 | Entry ID | Entry Date | What Industry are you in? | Size of Company | Do you an office/business premises? | Who executes your marketing strategy? | What are the top 3 outcomes you are looking for from your marketing over the next 6 months? | How will your marketing budget change over the next 6 months now that we're in a second lockdown? | Which of the following channels are you including in your marketing strategy over the next 6 months? | Which of the following social media platforms are you including in your marketing strategy over the next 6 months? | If you had to pick a single social media platform as the most important one for you over the next 6 months, which would it be? | If you had to pick a single channel as the most important channel for you over the next 6 months, which would it be? | On a scale of 1-5 (with 5 being Seriously Worried), how concerned are you about your business surviving the pandemic? | On a scale of 1-5 (with 5 being Vital), how important is digital marketing to the survival of your business over the next 6 months | ||||||||||
2 | 69 | November 30, 2020 10:34 AM | Aerospace and Defence | 1 - Just me | No | Me | Increased brand awareness New clients Increased sales | It will stay the same | Social Media Marketing Networking Social Media Ads | Facebook | Networking | 4 | 5 | |||||||||||
3 | 33 | November 14, 2020 6:43 PM | Asset and Wealth Management | 1 - Just me | Yes | Me | New clients | It will reduce as we don't have the funds to invest | Social Media Marketing Networking Social Media Ads Email Marketing | Facebook | Social Media Marketing | 5 | 5 | |||||||||||
4 | 80 | December 4, 2020 4:13 PM | Automotive | 6-10 employees | No | Marketing Agency | Increased brand awareness New clients Increased sales | It will stay the same | Social Media Marketing Networking Social Media Ads | Facebook | Networking | 1 | 2 | |||||||||||
5 | 88 | December 8, 2020 9:00 AM | Business Services | 6-10 employees | Yes | Me | Retain existing clients Higher Google rankings New clients | It will stay the same | Social Media Marketing SEO Networking Google Ads | Instagram | Networking | 1 | 3 | |||||||||||
6 | 77 | December 3, 2020 11:13 AM | Business Services | 2-5 employees | No | Freelancer | Increased brand awareness New clients Increased sales | It will stay the same | Social Media Marketing Networking Social Media Ads | Facebook | Networking | 1 | 3 | |||||||||||
7 | 55 | November 18, 2020 5:11 PM | Business Services | 2-5 employees | Yes | Me | Increased brand awareness New clients Increased sales | It will increase to stay front of mind in these tough times | Social Media Marketing SEO Networking Google Ads Social Media Ads Email Marketing Sales Outreach Direct Mail | Facebook | Social Media Marketing | 1 | 3 | |||||||||||
8 | 38 | November 15, 2020 11:11 PM | Business Services | 1 - Just me | No | In-House Marketing Team | Increased brand awareness High engagement rates New clients | It will stay the same | Social Media Marketing Networking Google Ads | Facebook | Networking | 1 | 3 | |||||||||||
9 | 30 | November 14, 2020 10:23 AM | Business Services | 2-5 employees | No | Me | Increased brand awareness More website traffic New clients | It will stay the same | Social Media Marketing SEO Networking Email Marketing Direct Mail | Facebook | Social Media Marketing | 1 | 3 | |||||||||||
10 | 20 | November 12, 2020 11:53 AM | Business Services | 2-5 employees | No | Freelancer | Increased brand awareness New clients Increased sales | It will stay the same | Social Media Marketing Email Marketing | Facebook | Networking | 1 | 3 | |||||||||||
11 | 74 | December 2, 2020 1:12 PM | Business Services | 1 - Just me | Yes | Me | Increased brand awareness New clients Increased sales | It will stay the same | Social Media Marketing Networking Email Marketing Direct Mail | Facebook | Social Media Marketing | 1 | 4 | |||||||||||
12 | 72 | December 1, 2020 12:04 PM | Business Services | 11-20 employees | Yes | Freelancer | Increased brand awareness Retain existing clients New clients | It will stay the same | Social Media Marketing SEO Networking Social Media Ads Email Marketing | Facebook | Social Media Marketing | 1 | 5 | |||||||||||
13 | 34 | November 15, 2020 9:10 AM | Business Services | 1 - Just me | No | Me | High engagement rates New clients Increased sales | It will stay the same | Social Media Marketing Networking | Facebook | Social Media Marketing | 1 | 5 | |||||||||||
14 | 75 | December 2, 2020 2:12 PM | Business Services | 11-20 employees | Yes | In-House Marketing Team | Increased brand awareness High engagement rates New clients | It will increase to stay front of mind in these tough times | Networking Sales Outreach Direct Mail | Sales Outreach | 2 | 2 | ||||||||||||
15 | 84 | December 6, 2020 9:18 PM | Business Services | 1 - Just me | No | Freelancer | High engagement rates New clients Increased sales | It will stay the same | SEO Networking Email Marketing | SEO | 2 | 3 | ||||||||||||
16 | 26 | November 13, 2020 9:52 AM | Business Services | 2-5 employees | Yes | Me | Increased brand awareness High engagement rates New clients | It will stay the same | Social Media Marketing Networking | Facebook | Networking | 2 | 3 | |||||||||||
17 | 87 | December 7, 2020 1:37 PM | Business Services | 2-5 employees | No | Me | Increased brand awareness New clients Increased sales | It will stay the same | Social Media Marketing SEO Networking Social Media Ads Email Marketing Sales Outreach Direct Mail | Facebook | Networking | 2 | 4 | |||||||||||
18 | 62 | November 29, 2020 7:04 AM | Business Services | 6-10 employees | Yes | In-House Marketing Team | High engagement rates More website traffic New clients | It will increase to stay front of mind in these tough times | Social Media Marketing SEO Networking Social Media Ads Email Marketing Sales Outreach Direct Mail | Facebook | Sales Outreach | 2 | 4 | |||||||||||
19 | 16 | November 11, 2020 6:44 PM | Business Services | 1 - Just me | No | Me | Increased brand awareness Retain existing clients New clients | It will stay the same | Social Media Marketing Networking Direct Mail | Instagram | Social Media Marketing | 2 | 4 | |||||||||||
20 | 8 | November 10, 2020 1:57 PM | Business Services | 2-5 employees | No | Me | Retain existing clients New clients Increased sales | It will stay the same | Social Media Marketing SEO Networking | Facebook | Networking | 2 | 4 | |||||||||||
21 | 91 | December 8, 2020 4:07 PM | Business Services | 1 - Just me | No | Me | New clients | It will increase to stay front of mind in these tough times | Social Media Marketing Networking Email Marketing Direct Mail | Facebook | Networking | 3 | 3 | |||||||||||
22 | 70 | November 30, 2020 6:23 PM | Business Services | 2-5 employees | No | In-House Marketing Team | New clients | It will stay the same | Social Media Marketing Email Marketing Sales Outreach Direct Mail | Sales Outreach | 3 | 3 | ||||||||||||
23 | 5 | November 10, 2020 11:20 AM | Business Services | 1 - Just me | No | Me | Increased brand awareness New clients Increased sales | It will increase to stay front of mind in these tough times | Social Media Marketing Email Marketing Direct Mail | Facebook | Social Media Ads | 3 | 3 | |||||||||||
24 | 92 | December 8, 2020 8:23 PM | Business Services | 1 - Just me | No | In-House Marketing Team | Increased brand awareness High engagement rates New clients | It will increase to stay front of mind in these tough times | Social Media Marketing Networking Social Media Ads Email Marketing Direct Mail | Facebook | Email Marketing | 3 | 4 | |||||||||||
25 | 18 | November 12, 2020 9:45 AM | Business Services | 1 - Just me | No | Me | Increased brand awareness Retain existing clients New clients | It will increase to stay front of mind in these tough times | Social Media Marketing SEO Networking Google Ads Social Media Ads Email Marketing | Facebook | Networking | 3 | 5 | |||||||||||
26 | 23 | November 13, 2020 9:00 AM | Business Services | 1 - Just me | No | Me | Increased brand awareness High engagement rates Increased sales | It will stay the same | Social Media Marketing Networking Sales Outreach Direct Mail | Facebook | Networking | 4 | 5 | |||||||||||
27 | 31 | November 14, 2020 1:09 PM | Education | 2-5 employees | No | Me | Increased brand awareness High engagement rates New clients | It will stay the same | Social Media Marketing SEO Networking Google Ads Social Media Ads Sales Outreach | Facebook | Social Media Marketing | 2 | 5 | |||||||||||
28 | 86 | December 7, 2020 12:40 PM | Engineering and Construction | 1 - Just me | No | Me | New clients | It will reduce as we don't have the funds to invest | Direct Mail | Direct Mail | 1 | 1 | ||||||||||||
29 | 29 | November 14, 2020 7:41 AM | Engineering and Construction | 2-5 employees | Yes | In-House Marketing Team | Higher Google rankings More website traffic New clients | It will increase to stay front of mind in these tough times | Social Media Marketing SEO Networking Google Ads Social Media Ads | Facebook | Google Ads | 1 | 3 | |||||||||||
30 | 28 | November 13, 2020 2:00 PM | Engineering and Construction | 6-10 employees | Yes | Me | Increased sales | It will stay the same | Social Media Marketing Networking | Facebook | Networking | 2 | 2 | |||||||||||
31 | 83 | December 5, 2020 6:42 PM | Engineering and Construction | 1 - Just me | Yes | Me | New clients | It will stay the same | Direct Mail | Direct Mail | 2 | 3 | ||||||||||||
32 | 9 | November 10, 2020 2:15 PM | Engineering and Construction | 6-10 employees | Yes | Marketing Agency | Increased brand awareness High engagement rates More website traffic | It will stay the same | Social Media Marketing Networking | Facebook | Social Media Marketing | 2 | 4 | |||||||||||
33 | 89 | December 8, 2020 10:54 AM | Engineering and Construction | 6-10 employees | Yes | Me | High engagement rates Higher Google rankings Increased sales | It will increase to stay front of mind in these tough times | Social Media Marketing Networking Google Ads Social Media Ads | Facebook | Social Media Marketing | 3 | 4 | |||||||||||
34 | 67 | November 30, 2020 9:14 AM | Financial Services | 2-5 employees | Yes | Me | Increased brand awareness New clients Increased sales | It will increase to stay front of mind in these tough times | Social Media Marketing Networking Email Marketing | Facebook | Social Media Marketing | 1 | 1 | |||||||||||
35 | 56 | November 19, 2020 1:46 AM | Financial Services | 1 - Just me | No | Me | Increased brand awareness | It will stay the same | Social Media Marketing Networking | Facebook | Networking | 1 | 1 | |||||||||||
36 | 11 | November 11, 2020 6:22 AM | Financial Services | 2-5 employees | No | In-House Marketing Team | Increased brand awareness Retain existing clients New clients | It will stay the same | SEO Networking | SEO | 1 | 1 | ||||||||||||
37 | 15 | November 11, 2020 9:30 AM | Financial Services | 1 - Just me | Yes | Me | High engagement rates Retain existing clients Increased sales | It will stay the same | Networking | Networking | 1 | 2 | ||||||||||||
38 | 36 | November 15, 2020 7:54 PM | Financial Services | 21-50 employees | Yes | In-House Marketing Team | High engagement rates Retain existing clients New clients | It will stay the same | Social Media Marketing SEO Networking Email Marketing Direct Mail | Facebook | Networking | 1 | 3 | |||||||||||
39 | 7 | November 10, 2020 1:33 PM | Financial Services | 2-5 employees | Yes | Marketing Agency | Increased brand awareness New clients Increased sales | It will stay the same | Google Ads Email Marketing | Email Marketing | 1 | 3 | ||||||||||||
40 | 90 | December 8, 2020 11:25 AM | Financial Services | 1 - Just me | No | Me | High engagement rates New clients Increased sales | It will stay the same | Social Media Marketing Networking | Facebook | Social Media Marketing | 2 | 2 | |||||||||||
41 | 40 | November 16, 2020 7:42 AM | Financial Services | 6-10 employees | Yes | Freelancer | New clients | It will stay the same | Networking Email Marketing | Social Media Marketing | 2 | 2 | ||||||||||||
42 | 25 | November 13, 2020 9:36 AM | Financial Services | 2-5 employees | Yes | Marketing Agency | Increased brand awareness More website traffic New clients | It will stay the same | SEO Networking Social Media Ads | Networking | 2 | 2 | ||||||||||||
43 | 54 | November 17, 2020 1:45 PM | Financial Services | 1 - Just me | No | Me | New clients Increased sales | It will increase to stay front of mind in these tough times | Social Media Marketing SEO Networking Google Ads Social Media Ads Email Marketing | Facebook | Social Media Marketing | 2 | 3 | |||||||||||
44 | 14 | November 11, 2020 9:27 AM | Financial Services | 2-5 employees | Yes | Me | High engagement rates More website traffic New clients | It will stay the same | SEO Networking | Networking | 2 | 3 | ||||||||||||
45 | 50 | November 17, 2020 8:04 AM | Financial Services | 51-100 employees | Yes | Freelancer | Increased brand awareness High engagement rates Higher Google rankings | It will increase to stay front of mind in these tough times | Social Media Marketing SEO Networking | Facebook | Social Media Marketing | 2 | 4 | |||||||||||
46 | 52 | November 17, 2020 9:46 AM | Financial Services | 2-5 employees | Yes | Freelancer | Increased brand awareness High engagement rates New clients | It will stay the same | Social Media Marketing Networking Social Media Ads | Facebook | Networking | 2 | 5 | |||||||||||
47 | 43 | November 16, 2020 10:07 AM | Financial Services | 1 - Just me | No | Me | Retain existing clients New clients Increased sales | It will reduce as we don't have the funds to invest | Networking | Networking | 3 | 1 | ||||||||||||
48 | 35 | November 15, 2020 9:33 AM | Financial Services | 1 - Just me | No | Me | High engagement rates New clients Increased sales | It will increase to stay front of mind in these tough times | Networking Email Marketing | Email Marketing | 3 | 3 | ||||||||||||
49 | 22 | November 13, 2020 6:00 AM | Forest, Paper and Packaging | 11-20 employees | Yes | Me | Retain existing clients Higher Google rankings | It will stay the same | Social Media Marketing SEO Networking Email Marketing Sales Outreach | Facebook | Sales Outreach | 1 | 1 | |||||||||||
50 | 66 | November 30, 2020 8:06 AM | Government and Public Services | 1 - Just me | Yes | Me | Higher Google rankings New clients Increased sales | It will increase to stay front of mind in these tough times | SEO Google Ads | Google Ads | 1 | 5 | ||||||||||||
51 | 19 | November 12, 2020 10:26 AM | Government and Public Services | 1 - Just me | No | Me | Increased brand awareness New clients Increased sales | It will reduce as we don't have the funds to invest | Social Media Marketing Networking Social Media Ads Direct Mail | Facebook | Networking | 3 | 3 | |||||||||||
52 | 61 | November 29, 2020 6:48 AM | Healthcare | 11-20 employees | Yes | Freelancer | Retain existing clients New clients Increased sales | It will increase to stay front of mind in these tough times | Social Media Marketing SEO Networking Google Ads Social Media Ads Email Marketing | Facebook | Social Media Marketing | 2 | 3 | |||||||||||
53 | 42 | November 16, 2020 9:08 AM | Healthcare | 101+ employees | No | In-House Marketing Team | Increased brand awareness Retain existing clients New clients | It will stay the same | Social Media Marketing SEO Networking Google Ads Social Media Ads Email Marketing Direct Mail | Facebook | Direct Mail | 2 | 3 | |||||||||||
54 | 64 | November 29, 2020 8:02 AM | Healthcare | 21-50 employees | Yes | In-House Marketing Team | Increased brand awareness Higher Google rankings New clients | It will increase to stay front of mind in these tough times | Social Media Marketing SEO Networking Google Ads Social Media Ads Direct Mail | Facebook | SEO | 3 | 5 | |||||||||||
55 | 63 | November 29, 2020 7:40 AM | Healthcare | 21-50 employees | Yes | In-House Marketing Team | Increased brand awareness Higher Google rankings New clients | It will increase to stay front of mind in these tough times | Social Media Marketing SEO Networking Google Ads Social Media Ads Direct Mail | Facebook | SEO | 3 | 5 | |||||||||||
56 | 68 | November 30, 2020 9:58 AM | Hospitality and Leisure | 1 - Just me | No | Me | New clients Increased sales | It will reduce as we don't have the funds to invest | Social Media Marketing Networking Email Marketing Direct Mail | Facebook | Networking | 2 | 2 | |||||||||||
57 | 24 | November 13, 2020 9:30 AM | Hospitality and Leisure | 1 - Just me | Yes | Me | Increased brand awareness New clients Increased sales | It will increase to stay front of mind in these tough times | Social Media Marketing Networking Social Media Ads Email Marketing | Facebook | SEO | 3 | 3 | |||||||||||
58 | 85 | December 7, 2020 10:50 AM | Hospitality and Leisure | 1 - Just me | No | Me | Increased brand awareness New clients Increased sales | It will stay the same | Social Media Marketing Networking Email Marketing | Facebook | Networking | 3 | 4 | |||||||||||
59 | 27 | November 13, 2020 12:42 PM | Hospitality and Leisure | 1 - Just me | No | Me | Increased brand awareness New clients Increased sales | It will stay the same | Social Media Marketing SEO Networking | Facebook | Networking | 5 | 2 | |||||||||||
60 | 6 | November 10, 2020 12:58 PM | Hospitality and Leisure | 1 - Just me | No | Me | High engagement rates New clients Increased sales | It will reduce as we don't have the funds to invest | Social Media Marketing Networking Email Marketing Direct Mail | Facebook | Networking | 5 | 3 | |||||||||||
61 | 82 | December 5, 2020 12:48 PM | Hospitality and Leisure | 1 - Just me | No | Me | Increased brand awareness New clients Increased sales | It will reduce as we don't have the funds to invest | Social Media Marketing SEO Networking Social Media Ads Email Marketing Sales Outreach | Facebook | Social Media Marketing | 5 | 5 | |||||||||||
62 | 81 | December 5, 2020 9:08 AM | Hospitality and Leisure | 1 - Just me | No | Me | Increased brand awareness New clients Increased sales | It will reduce as we don't have the funds to invest | Social Media Marketing SEO Networking Social Media Ads Email Marketing Sales Outreach | Facebook | Social Media Marketing | 5 | 5 | |||||||||||
63 | 13 | November 11, 2020 8:01 AM | Insurance | 1 - Just me | No | Me | Increased brand awareness New clients Increased sales | It will increase to stay front of mind in these tough times | Social Media Marketing Networking Email Marketing Direct Mail | Facebook | Networking | 1 | 3 | |||||||||||
64 | 78 | December 3, 2020 4:52 PM | Manufacturing | 2-5 employees | Yes | In-House Marketing Team | Increased brand awareness New clients Increased sales | It will stay the same | Social Media Marketing SEO Networking | Facebook | Networking | 1 | 3 | |||||||||||
65 | 44 | November 16, 2020 10:44 AM | Media and Entertainment | 1 - Just me | Yes | Me | Increased brand awareness New clients | It will increase to stay front of mind in these tough times | Social Media Marketing Direct Mail | Instagram | Direct Mail | 1 | 1 | |||||||||||
66 | 73 | December 2, 2020 9:10 AM | Media and Entertainment | 1 - Just me | No | Me | Increased brand awareness New clients Increased sales | It will stay the same | Social Media Marketing Networking Sales Outreach | Facebook | Social Media Marketing | 3 | 5 | |||||||||||
67 | 65 | November 29, 2020 2:31 PM | Media and Entertainment | 1 - Just me | No | Me | High engagement rates More website traffic New clients | It will stay the same | Social Media Marketing Networking Sales Outreach | LinkedIn | Social Media Marketing | 3 | 5 | |||||||||||
68 | 60 | November 28, 2020 8:20 AM | Media and Entertainment | 6-10 employees | Yes | In-House Marketing Team | Increased brand awareness New clients Increased sales | It will increase to stay front of mind in these tough times | Social Media Marketing Networking Social Media Ads | Facebook | Social Media Marketing | 3 | 5 | |||||||||||
69 | 93 | December 9, 2020 12:12 PM | Media and Entertainment | 1 - Just me | No | Me | Increased brand awareness New clients Increased sales | It will reduce as we don't have the funds to invest | Networking Email Marketing Direct Mail | Networking | 4 | 3 | ||||||||||||
70 | 17 | November 12, 2020 9:27 AM | Media and Entertainment | 2-5 employees | Yes | Me | New clients Increased sales | It will increase to stay front of mind in these tough times | Social Media Marketing Networking Google Ads Email Marketing Sales Outreach | Facebook | Email Marketing | 4 | 4 | |||||||||||
71 | 76 | December 3, 2020 10:38 AM | Power and Utilities | 21-50 employees | Yes | Me | Retain existing clients New clients Increased sales | It will stay the same | SEO Networking Direct Mail | Networking | 1 | 1 | ||||||||||||
72 | 57 | November 19, 2020 8:59 AM | Real Estate | 2-5 employees | Yes | In-House Marketing Team | Increased brand awareness Retain existing clients New clients | It will stay the same | Networking Direct Mail | Networking | 1 | 1 | ||||||||||||
73 | 71 | December 1, 2020 9:26 AM | Real Estate | 2-5 employees | No | Me | Retain existing clients New clients Increased sales | It will reduce as we don't have the funds to invest | Networking | Networking | 4 | 2 | ||||||||||||
74 | 32 | November 14, 2020 4:21 PM | Retail and Consumer | 1 - Just me | No | Me | High engagement rates More website traffic Increased sales | It will stay the same | Social Media Marketing Networking Email Marketing | Facebook | Social Media Marketing | 1 | 4 | |||||||||||
75 | 59 | November 27, 2020 12:14 PM | Retail and Consumer | 2-5 employees | Yes | Me | High engagement rates New clients Increased sales | It will reduce as we don't have the funds to invest | Social Media Marketing Networking Sales Outreach | Facebook | Sales Outreach | 1 | 5 | |||||||||||
76 | 58 | November 27, 2020 10:47 AM | Retail and Consumer | 2-5 employees | Yes | Me | High engagement rates New clients Increased sales | It will reduce as we don't have the funds to invest | Social Media Marketing Networking Sales Outreach | Facebook | Sales Outreach | 1 | 5 | |||||||||||
77 | 12 | November 11, 2020 7:48 AM | Retail and Consumer | 1 - Just me | No | Me | Increased brand awareness New clients Increased sales | It will reduce as we don't have the funds to invest | Social Media Marketing Networking | Facebook | Networking | 2 | 3 | |||||||||||
78 | 94 | December 12, 2020 7:27 AM | Retail and Consumer | 21-50 employees | Yes | In-House Marketing Team | Retain existing clients New clients Increased sales | It will stay the same | Social Media Marketing SEO Networking Google Ads Email Marketing | Facebook | Social Media Marketing | 3 | 3 | |||||||||||
79 | 4 | November 10, 2020 11:04 AM | Retail and Consumer | 11-20 employees | Yes | In-House Marketing Team | Increased brand awareness New clients Increased sales | It will stay the same | Social Media Marketing SEO Networking Google Ads | Facebook | SEO | 3 | 4 | |||||||||||
80 | 10 | November 10, 2020 5:13 PM | Technology | 1 - Just me | No | Me | New clients | It will stay the same | Networking | Networking | 2 | 3 | ||||||||||||
81 | 79 | December 4, 2020 9:02 AM | Technology | 2-5 employees | Yes | Me | Increased brand awareness New clients Increased sales | It will stay the same | Social Media Marketing Networking Sales Outreach | Facebook | Sales Outreach | 3 | 1 | |||||||||||
82 | 45 | November 16, 2020 11:19 AM | Technology | 11-20 employees | Yes | Me | Increased brand awareness Retain existing clients Higher Google rankings | It will stay the same | Social Media Marketing SEO Networking Email Marketing | Facebook | Networking | 3 | 2 | |||||||||||
83 | 46 | November 16, 2020 11:44 AM | Technology | 1 - Just me | No | Freelancer | Increased brand awareness Retain existing clients New clients | It will stay the same | Social Media Marketing Networking Email Marketing | Facebook | Networking | 5 | 3 | |||||||||||
84 | 21 | November 13, 2020 5:52 AM | Telecommunications | 1 - Just me | No | Me | High engagement rates New clients Increased sales | It will stay the same | Networking | Networking | 1 | 1 | ||||||||||||
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