Google testing blue visit button for search result snippets
These are really big and visible buttons that may encourage a higher click-through rate from the search results.
Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks.
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These are really big and visible buttons that may encourage a higher click-through rate from the search results.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks.
Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it.
Do backlinks remain a crucial factor for SEO? Or has their importance been diminished in 2024? We help separate fact from fiction.
The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.
Whether you're looking to revamp your SEO strategy, upgrade your toolkit, or stay ahead of industry shifts, this guide has you covered.
Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates.
Previously, GA4 only showed this metric over the past 30 minutes.
What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications.
Combining SEO and CRO forms a harmonious union. Explore these helpful tools and tips if you’re struggling to convert traffic.
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55% of consumers believe generative AI search engines could make it easier to discover products and services.
Third-party search services that use Bing are also offline, including DuckDuckGo, ChatGPT Search, Copilot and more.
Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.
Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.
Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.
This will very likely lead to even more traffic sent by Google Search to Reddit.
We're living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market.
Artificial Intelligence Optimization (AIO)
Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.
Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter expertise.
Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup.
From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event.
Boost company morale, attract new business, and take home the highest honor in search.
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Google AI will provide personalized recommendations and advice before connecting them with advertisers' websites to complete a transaction.
Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.
Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.
Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.
Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google's AI Overviews.
Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool.
Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business.
Learn how to defend your "moat," capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.
Not only are the search results more graphical, they have richer information for these more interactive ways of searching.
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.
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Artificial Intelligence Optimization (AIO)
ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data.