Cl audi aAnz ani I nt er nat i onalFor um TheSi egeUponCi vi l i z at i on:Fr om Wal lt oWal l Cul t ur alExc hangesandDevel opment or gani z edbyt heNat i onalAut onomousUni ver s i t yofMexi c o( UNAM) andt heUni ver s i t yofGuadal aj ar a( UDG) 27thNovember201 7 I nt er nat i onalBookFai rGuadal aj ar a Gi v ent hec ont ex toft hi sdeba t e, whi c hempha s i s est hec r i s i sofgl obal i s at i oni nt er msof s epar at i onandexc l us i on, Ibel i ev ei twoul dbei nt er es t i ngt ot a l ka boutt her ol eofc ul t ur a l pol i c yi nagi v enpl a c e–bei tac i t yorac ount r y–i nr el a t i ont ot hi sphenomenon, gi v i ngs ome ex a mpl esi nt hei nt er na t i ona l s c ene, i nt hea t t emptt oa ns wert hef ol l owi ngques t i ons : • Wha ta r et her ea s onst ha tj us t i f yac l os edoropena ppr oa c ht oex t er na l c ul t ur es ? • Wha tk i ndofef f ec t sdot hes epol i c i esha v e( orc oul dha v e)onal oc alandgl oball evel ? Rega r di ngt hec ul t ur a l a ndec onomi cc ons equenc esofgl oba l i z a t i on, t her ea r ema nyc ont r a s t i ng opi ni ons . Whi l ec r i t i c spoi ntouthowgl oba l i z a t i onha sl edt o-i na ddi t i ont os oc i a l a nd ec onomi cpr obl ems-a ni nc r eas ei nc ul t ur ali s s ues , s uc ha st hel os sofl oc ali dent i t y, ot her s bel i ev et hi sphenomenonembodi esauni queoppor t uni t yf ordev el opi ngc ount r i est oa c hi ev e ec onomi ca ndc ul t ur a l ema nc i pa t i on, a swel l a sagr owt hs t i mul usf ort hedev el opedwor l d. Thec ompl ex i t i esofgl oba l i z a t i ons howpec ul i a rc ha r a c t er i s t i c sonac ul t ur a l l ev el , wher et he needsofl oc ali dent i t i esc omef ac et of ac ewi t ht hepr es s ur ef r om gl obalc ul t ur es , of t en c ol l i di ngwi t hea c hot her . Wi t hi nt hi sdy na mi c , c ul t ur a l pol i c i esa c ta saf i l t erbet weenex t er na l a ndi nt er na l c ul t ur es .Thi s f i l t erc anopen–a ndev enwor ka sa na t t r a c t i v ef or c e–ori tc anr emai nmor eorl es sc l os ed, s el ec t i ngt hemos tc onv eni entr el a t i ons hi pswi t ht hewor l dba s edont hepol i c i es ' obj ec t i v es . Amongma nyi nt er es t i ngc a s es , Iha v ec hos ent wowhi c hIr ega r da spa r t i c ul a r l yembl ema t i c : t hef i r s tr ef er st oagr ea tc ount r ywi t hahi s t or i c a l l yc l os edpa s t , c ur r ent l ys t r uggl i ngwi t ha t umul t uousec onomi cgr owt h;t hes ec ondi nv ol v esamoder nc i t ys eek i ngt os t r engt heni t s gl obali magebyc ha l l engi ngwor l dr ec or ds . Fr om ac ul t ur a l per s pec t i v e, Chi nai st hec ount r ywher eever yt hi ngc hanges ,butever yt hi ng s t ayst hes ame:ev ent houghi nt hepa s tf ewdec a dest hec ount r yha swi t nes s eddr a ma t i c r ef or ma t i onf r om a nec onomi cs t a ndpoi nt , a ti t sc or e, t hegov er nment ' sa t t i t udeha sr ema i ned r es i s t a ntt oc ha nge. Unt i lt hel at e70s ,Chi na ' sc ul t ur a l pol i c i esha dbeenqui t ec ons i s t ent :a l l f or msofa r twer e s eena sat ool t opr omot et hei deol ogyoft heChi nes eCommuni s tPa r t ya ndwer eex pec t edt o hel pa t t a i ni t spol i t i c a l goa l s ;ev er ymus eum, c i ne maort hea t r ewa ss t a t eowneda nds t a t ef unded. Ther ef or ei tdoesnotc omea sas ur pr i s et ha tc ul t ur a l pr oduc t i oni nChi naha sa l wa y s s uf f er edf r om a next ens i vepol i t i c ali nt er f er enc e. Ev ers i nc et hec ount r yopenedt ot hema r k etec onomyi nt hel a t e7 0s , t heec onomi cpot ent i al ofc ul t ur ebega nt obemor ea ndmor er ec ogni z ed:pr i v a t ec ul t ur a l es t a bl i s hment ss t a r t edt o a r i s e, a l ongs i dei ndependenta r t i s t sa ndwr i t er s . Chi nes ec ul t ur a l pol i c i ess t a r t edf oc us i ngon dev el opi ngt hec ul t ur a l i ndus t r i esa saf or c ef orec onomi cgr owt h;howev ert hegov er nment nev erl etgoofi t si ns t r ument al i s tappr oac ht owa r dsc ul t ur e, a ndc ont i nuedt oma i nt a i ns t r i c t pol i t i c a l c ont r ol ov erc ul t ur a l mes s a ges . Andwhi l et henew Soc i al i s tChi nac l a i medt obeopen t ot he“ gl obalc i vi l i z at i ondi al ogue” , t hei rma i ngoa l s eem t obet os t r engt hent hei nf l uenc eof Chi nes ec ul t ur eont her es toft hewor l dr a t hert ha nt oes t a bl i s hagenui nec ul t ur a l ex c ha nge. Asar es ul t , c ul t ur ei nChi nai ss t i l l v er ymuc hc ons t r a i nedi nt oi deol ogi c a l a ndec onomi c f r a mewor k s . Thi st endenc ydoesnots eem t obes of t eni ng;i fa ny t hi ng, i ti sbei ngr ei nf or c edbyChi nes e a ut hor i t i es . I nar ec ents peec ha boutc ul t ur a l dev e l opment , c ur r entChi nes epr es i dentXi ( S HI ) J i npi ngempha s i z edt hei mpor t a nc eofar enai s s anc eoft heChi nes ena t i ona ndt hepur s ui tof t he“ Chi nes edr eami , whi c hent a i l s“ out s hi ni ngt heWes t i , s ur pa s s i ngt hema t er i a l i s t i cWes t er n c ul t ur ea ndema nc i pa t i ngt hec ount r yf r om Wes t er ndef i ni t i onsofmoder ni t y . Toa c hi ev et hi sgoa l , t hepr es i denti si nv i t i nga r t i s t sa ndi nt el l ec t ua l st oma k et her ena i s s a nc e oft heChi nes ena t i ont hec ent r alt hemeoft hei rwor k,enc our a gi ngt hem t of ul f i l l t hei r ‘ s a c r eddut y ’ t os pr eadaut hent i c‘ Chi nes eval ues ’a ndpr omot e‘ t heChi nes es pi r i t ’ . Sot he c ur r enta ppr oa c ht oc ul t ur a l pol i c yi sba s edont hebel i eft ha ta next er nal‘ s pi r i t ualvac uum’i s t hr ea t eni ngChi na ' sr et ur nt ona t i ona l gr ea t nes s . Wi t hr ega r dt oeduc at i on, t heWes t er ni z at i onofl oc aluni ver s i t i esha sbeenoneofChi na ' s c onc er ns , pa r t i c ul a r l yi nr ec enty ea r s :educ a t i onof f i c i a l sha v edev i s edc ons t r i c t i ngpol i c i es a i meda tf or bi ddi ngt ea c hi ngma t er i a l st ha tpr opa ga t eWes t er nv a l ues . Thi si shi ghl y c ont r adi c t or yi nt hi shi s t or i c a l moment , i fy ouc ons i dert ha ta ni nc r ea s i ngnumberofChi nes e pupi l sa r es t udy i nga br oa d;t hi si spa r t i c ul a r l yt r uef ort heChi nes eel i t e–i nf a c t ,XiJ i np” ng' s owndaught ers t udi edatHa r va r dunderaps eudonym. Cont r a r yt ot her i ght wi ngpopul i s tl ea der si nt heUSa ndEur ope, t heChi nes ePr es i dentma ybe opent oec onomi cgl obal i z at i on, buthei sa l s oc ommi t t edt or ej ec t i ngc ul t ur algl obal i z at i on a ndt heundes i r edex t er na l i nf l uenc est ha tc omewi t hi t . I fi nt hec a s eofChi nac ul t ur a l pol i c i est endt oc l os et hec ount r yof ft oext er nali nf l uenc es( or a tl ea s ta t t emptt odos o) , wha tha ppensi not herpl a c es ? Fr om ac ul t ur a l s t a ndpoi nt , t heur ba nc ont ex tha sa l wa y sbeenpa r t i c ul a r l yi nt er es t i ngt o obs er v e, a si ti si nc i t i est ha twec a nex per i enc et hepeakofi nt er ac t i onbet weenpeopl esa nd c ul t ur es . Thi si s n' tanewphenomenon:c i t i esha v ebeena tt hec or eofgl oba l c ul t ur a l ex c ha nges i nc e a nc i entt i mes . J us tt ogi v ea nex a mpl e, c ons i dert ha ti nt heI I Ic ent ur yb. C. t heEgypt i anc i t yof Al exandr i awasamel t i ngpotofpeopl ec omi ngf r om a l l ov ert heMedi t er r a nea na ndt heEa s t , a t t r a c t i ngs c hol a r s , phi l os opher s , a r t i s t sa nds c i e nt i s t swhi c hl edt ot ec hnol ogi c a l di s c ov er i es a ndt heemer genc eofs c hool soft houghtt ha ts pr ea dt hr oughoutt hewhol ek nownwor l d. Ther ef or ei ti sf a i rt os a yt ha tba c kt henAl ex a ndr i awa sat r ul yc os mopol i t anc i t y, l i k ema ny wor l dc i t i est oda y , a l t houghwi t hnot a bl edi f f er enc es . Toda y , t hewor l di sunder goi ngma s s i v eur bani z at i on:t henumberoft heur banpopul at i on gr owsbynear l y60m peopl eever yyear , a ndi ti sex pec t edt oc ont i nueont hi st r a j ec t or y . Asac ons equenc eofgl oba l i z a t i on,citiesa r oundt hewor l dnowc ompet ef ori nv es t ment , t our i s t s , t a l ent , bus i nes sr el oc a t i ona ndmuc hmor e. I nt hi sc ont ex t , c ul t ur a l pol i c i esha v ebeen f oc us edonus i ngc ul t ur et obr and( orr ebr a nd)c i t i esi nor dert oma k et hem mor ea ppea l i ng: t hi sof t enc ont r ov er s i a l phenomenoni sk nowna sc i t ybr andi ng. Andwhi l es omepl a c esmi ght wa ntt or enewadec a dentorundes i r a bl ei ma ge–t he r ea r eot her s , pa r t i c ul a r l ynewl ybui l t c i t i es–t ha tmi ghtus ec ul t ur etobui l dt hei rowni dent i t ya ndaf f i r mt hei rpl ac eont hegl obal s t age. Whenwet a l ka boutc ul t ur eba s edc i t ybr a ndi ng, AbuDha bi ma k esav er yi nt er es t i ngex a mpl e. Ov ert hepa s tf ewy ea r s , t hec a pi t a l c i t yoft heUni t edAr a bEmi r a t esha sr ec ei v edal otof a t t ent i on–a ndc r i t i c i s m –i nt hea r twor l d, a si temba r k edona ni nc r edi bl yl ar ges c al e dev el opmentpr oj ec t :t heSa a di y a tCul t ur a l Di s t r i c t . Saadi ya tI s l andt r a ns l a t esa s' I s l a ndofHa ppi nes s ' a ndi sl oc a t ed5 00m of ft hec oa s tofAbu Dha bi . Thehi ghl i ght soft hec ul t ur a l di s t r i c ti nc l udef i v ema j or , br a ndnewc ul t ur a l f a c i l i t i es :a ma r i t i memus eum;aper f or mi nga r t sc ent r e;ana t i ona l mus eum;a ndtw of r anc hi s ed mus eums :t heGuggenhei m, ar enownedc ont empor a r ya r ti ns t i t ut i onwi t hs ev e r a l mus eums wor l dwi de, not a bl yNewYor k , Veni c ea ndBi l ba o;a ndt heLouvr eAbuDhabi , t hev er yf i r s t Louv r emus eum out s i deofPa r i s . Thes es pec t a c ul a rbui l di ngsa r ea l l des i gnedbys omeoft hemos tf a mousa r c hi t ec t si nt he wor l d. Al l oft hem a r ePr i t z k erPr i z ewi nner s , whi c hi sof t enr ef er r edt oa st heNobel pr i z eof a r c hi t ec t ur e. Duet of i na nc i a l di f f i c ul t i esc a us edbyl oweroi l pr i c esa ndt het ur bul enc eoft he Ar a bSpr i ng, t heopeni ngofmos toft hes ev enuesc ont i nuest obepos t poned;t heLouvr e howeverhasf i na l l yopenedi t sdoor st ot hepubl i cea r l i ert hi smont h, a f t era5y ea rdel a y . The27bi l l i ondol l a r sdev el opmentpl a nonSa a di y a tI s l a nda l s oi nc l udess ev er a l l ei s ur e a t t r a c t i ons , i nc l udi ngabea c hc l ub, agol fc l ub, l ux ur yhot el sa ndhi ghendr es t a ur a nt s . AbuDha bi ' sneedt of os t ert hea r t sa ndc ul t ur ewa sma i nl ymot i vedbyt wof ac t or s : -t hef i r s ti st odi ver s i f yt heEmi r at e' sec onomy, whi c hi sda nger ous l yr el i a ntoni t soi l r ev enue;-t hes ec ondi st of ac i l i t at egl obaldi al ogue, us i ngc ul t ur et or ei nf or c es oc i a l c ohes i on a ndbr i dget hega psofunder s t a ndi ngwi t ht her es toft hewor l d, whi c hwa sc ons i der ed pa r t i c ul a r l yi mpor t a nti nt hea f t er ma t hof9/ 1 1a ndt hei nv a s i onofI r a q. The23ga l l er i esoft heLouv r eAbuDha bi –whi c hha sbeendes c r i beda sauni ver s almus eum – hos tov er600wor k s :f r om Rena i s s a nc epa i nt i ngst oMonett oAi Wei wei ' sc ont empor a r y s c ul pt ur es . Thec ol l ec t i oni sbr ea t ht a k i nga nds pa nsmi l l enni a ;t oempha s i z et hemus eum' s mi s s i ona sa s ymboloft ol er anc eandc ul t ur alc onnec t i vi t y, oneoft hega l l er i esi sdedi c a t edt o anc i entr el i gi oust ext sofs omeoft hema i nr el i gi onswor l dwi de, i nc l udi ngaGot hi cBi bl e, al ea f f r om t heBl ueQur a n, aPent a t euc h, a l ongs i det ex t sf r om Buddhi s ma ndTa oi s m. Wi t ht hi spr oj ec t , t heEmi r a t esa r es endi ngas t r ongmes s age:notonl ya r et heya nopen s oc i et y,t heya r ea l s oas s er t i ngt hei rpoweri nt hegl oba l wor l d. Ar gua bl y , t hi sc i t yha sa dopt edaver yopenappr oac ht oc ul t ur ea sat ool f orc ul t ur a l di pl oma c y ;t hepr es i denta ndr ul erofAbuDha bi ha spoi nt edoutma nyt i meshowt hec ul t ur a l di s t r i c tr epr es ent sami l es t onei ni nt er na t i onalc ooper at i on, br i dgi nggl oba l c ul t ur esa nd s t r engt heni ngi nt er na t i onaldi al ogue:a ndt ot hi send, t hemus eumspl a yav er yi mpor t a nt r ol e:AbuDha bi s i gnedadea l wi t ht heLouv r ei n2007es t a bl i s hi nga30yearar t bor r owi ng agr eementwi t ht hePa r i s i a ni ns t i t ut i on, a l ongs i deot herFr enc hmus eums , whi c hr epr es ent sa n unpr ec edent edc ul t ur alexc hangebet weent het wona t i ons . AbuDha bi a l s opa i d5 25mi l l i on dol l a r st obea bl et ous et heLouv r e' sna me, c a us i ngpl ent yofc ont r ov er s i esi nFr a nc e, wher e l ea di ngf i gur esi nt hea r twor l da c c us edt heFr enc hi ns t i t ut i onof“ s el l i ngi t ss oul i . Ba s edonwha tweha v eobs er v ed, onec oul da s s umet ha tnotonl yi sAbuDha bis t r i vi ngt o f os t eri nt er c ul t ur aldi al ogueandc ooper at i on;i ti sa l s oadopt i ngWes t er nmodel sof c ul t ur alor gani z at i onss uc ha st heLouv r e, a swel l a sc ul t ur eba s edr egene r a t i ons t r a t egi es t ha tha v ebeenwi del yus edi nmanyWes t er nc ount r i es( t hewel l k nownex a mpl eoft he Guggenhei m Mus eum i nBi l baos pr i ngst omi nd. ) Ont heot herha nd, t hi si nc r edi bl yl a r ges c a l edev e l opmentpr oj ec tes s ent i a l l ybypas s edpubl i c debat ei nt hedec i s i onmaki ngpr oc es s , whi c hma k esoneques t i onhow t hes ei ns t i t ut i ons wi l les t abl i s hadi al oguewi t ht hel oc alc i t i z ens . Wi t houtas t r ongenga gementa ndf os t er i ng oft hel oc a l a r t ss c ene, oneoft hema i nc onc er nsi st ha tt heSa a di y a tCul t ur a l Di s t r i c twi l l ma i nl ys er v ea sac ons umer ba s edpr oj ec t , a soppos e dt ot hes ymbolofgl obalc ul t ur al exc hangewhi c hi ti nt endst obe. I ti swor t hment i oni ngt ha tl abourc ondi t i onsont heI s l a ndofHa ppi nes sha v ea l s or a i s ed c onc er ns :a dv oc a c ygr oupHuma nRi ght sWa t c h, a l ongs i deAmnes t yI nt er na t i ona l a ndThe Gua r di a nnews pa perha v er epor t edt hes ever eexpl oi t at i onoft hous a ndsofSout hea s tAs i a n mi gr antwor ker sonSa a di y a t ' sbui l di ngs i t es . Asar es ul t , l a bourr i ght sa c t i v i s t sha v ebeen bannedf r om t heEmi r a t es ;t hes a met hi ngha ppenedt os ev er a l a r t i s t swhoha dj oi nedf or c es t odemandl abourr ef or m. Fori ns t a nc ei n201 5 , Leba nes eAmer i c a na r t i s tWal i dRaad– whos ewor kwa sa c t ua l l ys uppos edt obedi s pl a y edi nt heGuggenhei m AbuDha bi –wa sdeni ed ent r yf oruns pec i f i eds ec ur i t yr ea s onsa nds entba c kt ot heUSt hef ol l owi ngda y . I ti sc l ea rt ha ts uc hbeha v i ouri shi ghl yc ont r adi c t or y. Ba nni nga nddepor t i nga r t i s t si sc er t a i nl y noti nl i newi t ht hes uppos edl yopenandi nc l us i vena t ur eoft hec ul t ur a l di s t r i c t . Att hi spoi nt , weneedt oa s kour s el v eswhati si tt hatwewantc ul t ur alpol i c i est oac hi eve t oday. Cer t a i nl ywewa ntc ul t ur a l pol i c yt os uppor tt hepr es er va t i onofl oc ali dent i t i es , whi l es t i l l bei ngopentoext er nali nf l uenc es ;howev ert hi sc ul t ur albal a nc ei sa ny t hi ngbutea s yt o a c hi ev e. Wi t hChi na,weha v eobs er v eds i gni f i c a ntef f or t st opr ot ec tl oc alc ul t ur ea ndv a l uesf r om t he wes t er ni z i ngef f ec t sofgl oba l i z a t i on. Whi l epr es er v i ngl oc a l c ul t ur a l ex pr es s i onsc a nbes eena s pr a i s ewor t hy , t hi spr ot ec t i oni s ta t t i t udei sa l s oi nt er t wi nedwi t hot herques t i ona bl emot i v es , s uc ha st hepol i t i c a ls uppr es s i onofi deas ;i ti sa l s ov er ydeba t a bl ewhet herChi nai sa c t ua l l y s uc c eedi nga tc l os i ngt hec ul t ur alf i l t er ;a f t era l l t her ea r epl ent yofs i gnsofwes t er nc ul t ur e whi c hs wepti nt ot hec ount r ys i nc eChi naopenedt of or ei gnt r a de.Cant heChi nes e gover nmentr eal l yc her r ypi c kwhati twant st owel c omei nt oi t sbor der sandl eave ever yt hi ngel s eont heot hers i deofi t smet aphor i c alGr eatWal l ?Thi si sr a t herunl i k el y , es pec i a l l ya tat i mewhenChi nai s–ec onomi c al l y–v er ymuc hopent ot her es toft hewor l d. Byc ont r as t ,i nt hec as eofAbuDhabi( a l t houghwi t hs omedi f f er enc est hes a met hi ngc oul d bes a i dofot herc i t i es , s uc ha sSi nga por e)t heoppos i t et r endc omesup:c ul t ur a l pol i c i est end t obeext er nal l yor i ent a t ed, f oc us i ngont hec i t y' sgl obalpr of i l ea ndi nt er na t i ona l pol i t i c a l t i es . I nawor l dwher ena t i ona l i s ma ndf unda ment a l i s ma r es oa r i ng, “ s endi ngames s ageof t ol er anc et hr oughc ul t ur eiand“ enc our agi ngagl obalc ul t ur alc onver s at i on” ,a st he Emi r a t i a ut hor i t i esputi t , c a nbes eeni napos i t i vel i ght ;t hes ea r ec ommenda bl egoa l s , a nd wi t ha ni mpr ov eddi a l oguewi t ht hel oc a l a udi enc esa nda r t ss c ene, t heyma ywel l s uc c eed. Howev ert hei rs t r a t egys eemst obel ac ki ngi nt er msofs us t ai nabi l i t y:a st hi ngss t a nd, t her e does n' ts eem t obema nyi ni t i a t i v esa i meda tenc our a gi ngt hel oc a l a r t ss c enet ot hr i v e. I n or dert oma k et heSa a di y a tpr oj ec ts uc c es s f ul i nt hel ongt er m,bot hat r ai nedwor kf or c eand avi br antar t ss c enear eneeded. Howev er , i nt heEmi r a t esa r t sa ndc ul t ur eba s ed pr ogr a mmesa r el i mi t ed, a ndt her ea r en' ts i gni f i c a nti nc ent i v es–s uc ha sa f f or da bl es t udi os– f ora r t i s t st oc hoos et hi sc i t ya st hei rhome. Goi ngba c kt ot hepr ev i ousex a mpl es , a ndt oc onc l ude,whi l eChi nas eemst obebui l di nga new met aphor i c albar r i erar oundi t sbor der st o“ pr ot ec t ”i t sc ul t ur ef r om aWes t er n c ont ami na t i on, i nAbuDha bi ' sc a s et her i s ki st ha tt heempha s i sont hec i t y ' sgl obali mage a ndpot ent i a l l a c kofa ni nc l us i v ea nds us t a i na bl es t r a t egyc oul dal i ena t el oc alc i t i z ensf r om t hec ul t ur a l di s t r i c t , t her ef or ebui l di ngt hi si nvi s i bl ewal lwi t hi ni t sownur banands oc i al s t r uc t ur e. I not herwor ds , Sa a di y a tI s l a nd' sCul t ur a l Di s t r i c tc oul dr epr es entt hebegi nni ngofagenui ne di a l oguebet weendi f f er entc ul t ur es ;butwhet hert hi sc ul t ur a l opennes si sj us taf a c a de r ema i nst obes een. Ov er a l l ,adopt i nganopenappr oac ht oot herc ul t ur esi snotonl ydes i r abl ebutnec es s ar yi n c ul t ur a l pol i c y-a tl ea s ta smuc ha sr ev i t a l i z i ngl oc a l c ul t ur es ;howev eri ti sal s oi mpor t antt o r ec ogni z et hatl oc alvoi c esneedt obehear dandi nt egr at eds t a r t i ngf r om t hedec i s i onma k i ngpr oc es s ;t hi si sa nes s ent i a l pr emi s es ot ha ti nt er na t i ona l c ul t ur a l ex c ha ngec a n genui nel yf l our i s h. LI NKS Webs i t e:ht t p: / / t hes i egeuponc i v i l i z a t i on. mx[ EN] ;ht t p: / / l os a c os os a l a c i v i l i z a c i on. mx /[ ESP] Yout ube:ht t ps : / / www. y out ube. c om/ wa t c h? v =l MBdmN9W3TQ I ns t a gr a m:ht t ps : / / www. i ns t a gr a m. c om/ demur oa mur o/