YouTube Pushes Scale, Original Series At Newfront

YouTube had a clear message to marketers during its newfront “Brandcast” event Thursday night: We have scale no other ad-supported digital platform can match.

And we are about to get even bigger.

Executives from the company dropped a slew of jaw-dropping numbers during the event, which was held at Radio …

1 comment about "YouTube Pushes Scale, Original Series At Newfront".
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  1. Ed Papazian from Media Dynamics Inc, May 3, 2019 at 12:31 p.m.

    "Jaw dropping" reach stats? Not really. What brands really care about is how many targeted people will actually watch one or more of their video commercials if they buy 50 or 100 GRPs---talied on an average minute basis with 100%  ad viewability---on YouTube relative to the same buy on "linear Tv" at a certain cost? And only those reached by the youTube ads within a week or month would count, not anybody who watches over the next ten years .Does YouTube dwarf TV in such comparisons? I doubt it.

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