CYNOPSISDIGITAL
07.28.16 Good morning. It’s Thursday July 28, 2016, and this is your first early morning digital briefing.
Behavioral Data: Behavioral Data is data that’s collected about an individual’s behavior, to be used for marketing purposes. In digital marketing, behavioral data is mostly collected online, though there are offline sources of behavioral data as well. Among other types of behavioral data, marketers often record activity and comments on social media and on websites. Behavioral data can be used for online personalization, and for ad targeting.
TOP NEWS
Facebook had another solid quarter. The social media giant took in $6.44 billion in revenue during Q2, a huge uptick over 2015’s $4 billion in second quarter revenue. The haul easily beat analyst’s expectations. Facebook’s net income for the quarter was $2 billion, compared to $719 million in Q2 of 2015. Facebook also had a lot to boast about in terms of usage: The company had 1.71 billion active users by the end of June, compared to 1.49 billion a year ago. A significant chunk of Facebook’s revenue growth came from mobile advertising, which now makes up 84% of all of its ad revenue. A year ago, it was 76%.
The International Olympic Committee has set August 21 – the final day of this year’s Games – as the date when it will launch the Olympic Channel, an Internet-video destination. With the new channel, the IOC intends to sustain interest in the Olympics and its athletes even after the event has concluded. The Olympic Channel will feature global content, including short- and long-form original programming focused on sports coverage, athletes, news and highlights. It will go live after the Closing Ceremony, launching via mobile apps for iOS and Android, and at olympicchannel.com.
Cynopsis Digital Exclusive: The vampire-themed YouTube drama series Carmilla has been greenlit for a third season. The series, made for Kimberly-Clark’s U by Kotex, will go into production for season three beginning next month. The production company Smokebomb Entertainment partnered with the branded entertainment agency Shift2 on the series, which debuted in 2014. “For the most part commercials are still thirty seconds of people yelling at you with a blowhorn,”
said Jay Bennett, Smokebomb’s SVP of Creative and Innovation, in a phone call with Cynopsis Digital. “Branded entertainment is a conversation with the audience, and I think that’s the power it has.” Carmilla was the only brand-funded series to be nominated in the Best Drama category at least year’s Streamy Awards, and was recently nominated at Cannes Lions for best web series.
A CYNOPSIS MESSAGE
2016 CYNOPSIS RISING STAR AWARDS
Thursday, September 15 | NYC | 4:15 6:30 PM
We asked for the entries, and our stars handed in some outstanding work!
Please join us as we honor our
View the full list of winners + register for the event.
A new eMarketer report projects that total programmatic TV spend will more than double over the next few years. According to the report, ad spend on programmatic TV will reach $2.16 billion next year, a leap from $710 million in 2016. And eMarketer projects $4.4 billion worth of programmatic TV spending by 2018. As for digital, eMarketer projects that programmatic spending on digital video ads will reach $5.51 billion in 2016, accounting for 56% of all digital video ad spending.
The programmatic advertising marketplace AdSupply announced a partnership with BidSwitch, a company that connects platforms in the global programmatic ecosystem. Under the partnership, AdSupply will be integrated with Bidswitch, with the aim of boosting demand for AdSupply’s inventory. According to the companies, BidSwitch processes 20 terabytes of data and listens to 100 billion bid requests daily, enabling a real-time view of the programmatic ecosystem.
PROGRAMMING + CONTENT ACQUISITIONS
Netflix has set a premiere date for its Gilmore Girls revival. The new season, which will consist of four 90-minute episodes, is slated to premiere November 25. The show’s original creator, Amy Sherman Paladino, will EP, direct, and write the four episodes in partnership with her husband, Daniel Palladino.
Discovery has released The Satchel, its first scripted VR short form mini-series. The four-part series tells the story of a man who goes for a coffee date with a mysterious woman holding a suspicious satchel. The Satchel was made in partnership with Toyota. The series is available via the Discovery VR app for Google Cardboard, Samsung Gear VR, and Oculus Rift.
CYNOPSIS DIGITAL “IT LIST”
This is your ONE WEEK warning! Entries for the Digital “It List” must be submitted by Thursday, August 4. Don’t miss your chance to be included in this exclusive group!
Big Boots Studios announced the upcoming launch of The Gnome Life, a new entertainment content brand geared toward fandom and geek culture. The Gnome Life’s content will first be distributed across a new website, as a well as a new YouTube channel. The brand will then spread across more media and platforms, including an iOS app (now in development) as well as several Video Enhanced Graphic Novels. The Gnome Life will feature live action and animated content including episodic series, features, games, and VR. The first phase of content will be a wholly owned library of more than 16 graphic novel titles.
A&E, HISTORY, and Lifetime content is now available via the Google Chromecast, per an announcement from A + E Networks. The free, ad-supported content from the three networks includes full episodes, exclusive clips, and movies.
According to the new Social Media Advertising Report from Advertiser Perceptions, big advertisers are now spending 24% of their digital ad budgets on social media. Moreover, 47% of big advertisers plan to boost their social media spends over the next six months. Notably, Advertiser Perceptions finds that a large majority of social media ad spending by brands is focused on building brand awareness, as opposed to “performance” (i.e., advertising designed to generate an immediate action). Just 38% of respondents said that they’re using social media to spur offline sales.
@zbarnes: I’m pumped to hear @FLOTUS. She’s about to bring it.
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming for July 20 through July 26 using Twitter data from Nielsen. Trends and insights from the 3,846,893 tweets expressing a specific Emotional Reaction (ER) include:
– Viewers were heavily anticipating both the Republican National Convention and the Democratic National Convention, with broadcasts from both events across multiple networks receiving 23.5% of all “excited” ERs. Most recently, 12% of the ERs about the Monday broadcasts of the DNC mentioned First Lady Michelle Obama’s well-received speech.
– Outside of politics, USA Network had people going nuts with 5.8% of all “crazy” ERs, driven largely by WWE matches that included a thrilling championship battle between Charlotte and Sasha Banks.
– Politics aside, VH1 brought the laughs, garnering 5.5% of “funny” ERs across all networks thanks to a humorous episode of Love & Hip Hop: Atlanta.
– Once again outside of politics, ABC pulled viewers’ heartstrings with 7% of “sad” ERs across all networks, due to an episode of The Bachelorette.
Pinterest has nabbed one of Snapchat’s top ad execs. Gunnard Johnson will now serve as Pinterest’s Head of Measurement Science and Insights. He’d only been with Snapchat since March, serving as Head of Quantitative Ads Research. Johnson told Business Insider that, as compared to his Snapchat position, the Pinterest job is “better aligned” with his “personal view of the future of advertising research…as it brings together insights, measurement, and data science within sales as well as the product and engineering functions.”
The video ad network TremorVideo has hired Jeanne Houweling as its new VP of Programmatic Demand Partnerships. In the new role, Houweling will work to develop partnerships with real-time bidding-enabled demand platforms and trade desks. Houweling previously ran her own consulting firm, Jeanne Houweling Media & Ad Technology Consulting.
What Time Inc.-owned company owns Myspace? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: In Amazon’s dystopian drama The Man In the High Castle, what’s the name of the film reel that shows an “alternate” history in which the Allies won World War II? Answer: The Grasshopper Lies Heavy. Kudos to Michelle Tran/NBCUniversal, David Westberg-SAG-AFTRA Federal Credit Union/CA, Hannah Bryan-Armstrong State University/GA, Louis Lewow-Lewow Media Group/GA, and Lorrie Shilling/CA
A CYNOPSIS MESSAGE
Call for entries in search of the best online video content + advertising Entry Deadline: August 4
Awards Event: November 4 // NYC
Previous winners include
AT&T, Bravo, Food Network, Hulu, NBCUniversal, SONY & many more. View the full list of past winners,and then start your entry today.
VR hardware doesn’t stop at the headset. It’s safe to say that there are a number of other VR devices on the horizon – and some of them are insanely cool. Courtesy of the YouTube channel Be Amazed, you can check out a select video overview of some of the most exciting VR devices you’ll be seeing in the future. Watch it here.
See you on tomorrow,
David Teich
07.28.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: DIGITAL VIDEO PRODUCER/FOOD NETWORK/NY: Create & edit & review social media video for Snapchat Discover. Prev social media video exp req. Organized, strong project mgmt skills, exp w/Premier, AfterEffects, DSLR. Apply (8/4)
JOB OPENING: AD SALES ASST/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply (8/4)
JOB OPENING: ACCOUNTING MANAGER/FUSE Media/NY: Manage & evaluate acct’ing func. Financial reporting. Dev. & maintain acct’ing principles, practices & procedures. Public acct’ing and Corp. exp. a must. Apply (8/4)
JOB OPENING: DIRECTOR, VIDEO PRODUCT/NBCUniversal/EAST COAST: Product lead for nxt generation dig vid exp, roadmap, + enhancements; inclds TVE product + strgy. 5+ yrs of successful product mngmt w/deep OTT understanding. Apply (8/4)
JOB OPENING: ACCOUNT EXECUTIVE/GSN/SANTA MONICA: promote & sell inv on GSNTV & GSN Games Platform w/min of 4 yrs industry exp. Send cov letter & resume to [email protected] (8/3)
JOB OPENING: COMMUNITY MGR/GSN/SANTA MONICA: Support original programming & mng various social communities in our mktg dept. Creating & posting content daily & monitoring all GSN properties. 2-4 yrs direct social marketing exp. Send cov letter & resume to [email protected] (8/3)
JOB OPENING: MKTG PROJECT MGR/Investigation Discovery/MD: Savvy marketer+ innovative thinker to manage multiplatform cmpgns, leverage across social/dig platforms, & reinforce brand strategy. Strong project mgmt skills, exp w/social/digital cmpgns. 3-5+ yrs exp. APPLY! (8/3)
JOB OPENING: VP, Sched & Acq/History/NY: Manage all aspects of sched, inc daily, wkly & qtrly scheds that will maximize ratings & inc profits. 7+ yrs cable and/or brdcst sched & prgm mgmt. exp. Apply: www.aenetworks.com/career.html (8/3)
JOB OPENING: MGR, MEDIA DISTRIBUTION/MP & SILVA/NY: Achieve sales goals & revenue generation by initiating leads & negotiating agreements. 5 yrs exp selling media & sports platforms req in media distribution & sales strategies across TV, Digital Media, OTT. In-depth market assessments. More info & resume here (8/3)
JOB OPENING: PAID SEARCH LEAD/Dish Network/Englewood CO: Define/mng projects to improve the effectiveness & knwldg base of DISH’s retail partners in regards to search programs. BA deg mktg, bus. or related field & min 2-4 yrs exp in digital mktg; or equivalent comb of education & exp. Full info/apply HERE (8/2)
JOB OPENING: DIGITAL MKTG LEAD, INDIRECT/Dish Network/Englewood CO: Liaising between DISH’s partner mktg team, our partner media agency, and digital marketing teams. BA deg mktg, Business, or related field, and a minimum of 2-4 yrs exp in digital mktg; or equivalent comb of education & exp. Full info/apply HERE (8/2)
JOB OPENING: DIGITAL MKTG LEAD/Dish Network/Englewood CO: Lead projects focused on customer acquisition & sales through Dish.com. Sound qualitative and quantitative analytical skills & working exp w/eCommerce, Data Management Platforms, Tag Management systems Full info/apply HERE (8/2)
JOB OPENING: DIGITAL MKTG MGR, DISPLAY/VIDEO/Dish Network/Englewood CO: Be central point of contact for internal/external partners & depts related for display & social media. Min 3-5 yrs exp in a relevant agency or client side role req’d. BA deg in mktg, communications or a related field req’d; MBA pref’d. Full info/apply HERE (8/2)
JOB OPENING: SOCIAL MEDIA BRAND MGR/Dish Network/Englewood CO: Be central point of contact for internal/external partners & deps for social media. Min 3-5 yrs exp in relevant agency or client side role req’d. BA deg mktg, communications or a related field req’d; MBA pref’d; or equivalent comb of education & exp. Full info/apply HERE (8/2)
JOB OPENING: SR MGR OF PAID SEARCH/Dish Network/Englewood CO: Responsible for defining and managing projects to improve the effectiveness & growth of DISH paid search. BA deg mktg, Business, or related field, & min 3-5 yrs exp in paid search; or equivalent combination of education & exp.Full info/apply HERE (8/2)
JOB OPENING: ADMIN ASST TO CCO/MINDSHARE/NYC: Responsibilities incl answering phones, scheduling, completing expense reports, booking travel & assisting in creative development. Must be a multi tasker in fast moving envir. MS Excell & PP proficient. 1-3 yrs work exp. resume/cover HERE (8/2)
JOB OPENING: SR WRITER/PRODUCER/A&E/NYC: Men/Adult Mkt-A&E OA Promo Creative. Conceptualize/write/prod video promotions. Specifically, this position would: concept, write & prod highly creative & sharable promo content for A&E. 5+ yrs exp similar setting. Full info/apply HERE (8/2)
JOB OPENING: MGR, DIGITAL SALES/ABCNTVS/NYC: Seeking a self-motivated, proactive team player who is also capable of working independently to be Manager, Digital Sales. Serve on all aspects of Digital Media w/focus on Digital Video, Sponsorships, Social & Branded Content. Full info/apply HERE (8/2)
JOB OPENING: MGR AUDIENCE MEASUREMENT & INSIGHTS/DISCOVERY/NYC: Strategic thinker to develop/create the roadmap for measuring and valuing audiences at Discovery across linear/digital. Turn findings into stories/trends to provide strategic direction. Work directly w. Nielsen, Comscore/Rentrak, etc. Full info/apply HERE (7/31)
JOB OPENING: ACCOUNT MANAGER/comScore Inc/NYC: Establish strong & productive relationships with clients. Direct Network & Research Exp a must. 3-5 Years Ntwrk Sales or Research Experience Req’d. Competency working with complex research/measurement data. Cover/resume to: [email protected] (7/31)
JOB OPENING: SUPERVISING PRODUCER/CSI Sports/NYC: Produce original programming for 24/7 Live Sports Network + National/Intl Synd. +7 yrs Post-Prod TV exp. Management and sports background req’d. Strong organizational skills necessary for broadcast and multi-media projects. Res HERE [email protected] (7/30)
JOB OPENING: DIGITAL RESEARCH MGR/NYC: Provide quantitative research for entertainment programming and media landscape. Track & analyze digital and linear traffic across all platform using internal & external data. Full info/apply HERE (7/29)
JOB OPENING: SR. RESEARCH ANALYST/ANIMAL PLANET/NY: Energetic critical thinker to analyze/report Nielsen TV ratings & consumer findings for Animal Planet. Manage submissions of Nielsen program lineups. 2+ yrs Nielsen exp req’d. Full info/apply HERE (7/29)
JOB OPENING: PROJECT MGR, SHORT FORM-VIDEO/DIGITAL/Nickelodeon/NYC: Mng plan’g, briefing & management of all Nick owned & operated digital platforms. Min 5 yrs project mngmnt, prod mngmnt or related exp. Demonstrated orgnz’d self-starter who is able to mng mult tasks deftly & see the big pic. Full info/apply HERE (7/29)
JOB OPENING: MGR INSIGHTS & INNOVATION/DISCOVERY/CHI or NYC: Strong sales storyteller to empower Ad Sales Team w/insights to drive digital sales using data to prove the value of partnering w/Discovery. Manage+deliver ad hoc analytics requests. 4+ yrs exp req’d. Full info/apply HERE (7/29)
JOB OPENING: SUPERVISING PRODUCER-BE/TLC/MD: Creative leader to concept/write/produce/edit branded entertainment + integrated mktg cmpgns. Collab w/ad sales to create content for advertisers+ true to TLC brand. Proven success a must, 7 yrs exp. Full info/apply HERE (7/29)
JOB OPENING: SR. DIR. MKTG STRGY+PROD MGMT/TLC/MD: Strategic thinker w/360 innovative approach to cmpgns. Strong production, budget, ops & personnel mgmt exp. Proven track record driving top TV brands, developing strategy and managing cmpgns. Full info/apply HERE (7/29)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
FALL INTERNSHIP CREDITS ONLY: FALL INTERNS/ONE World Sports/Stamford: College student to Asst w/prgrm sched’g duties & prod coord for live sports. Interest or knwldg of video editing prgrms pref’d (Adobe Premier) Strong knwlg variety of sports & sports statistics.? Social Media & Graphic Desig exp req’d. Res/cver: [email protected] (7/31)
FALL INTERNSHIPS CREDITS ONLY: FALL INTERN/Bookmarks4Fun/NYC or REMOTE: Consumer goods company seeks motivated interns to work on social media, research and marketing for a fun new kid’s product. Should be articulate and comfortable writing. No experience necessary. Apply: [email protected] (7/29)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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