Watch Bo Jackson car ad that references his Tecmo Bowl greatness

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Bo Jackson KIA.jpg

Bo Jackson appears in a new KIA Sorento ad. (YouTube screen grab)

Bo Jackson is widely acknowledged as the greatest video game football player of all-time, having achieved legendary status on the late 1980s Nintendo game "Tecmo Bowl."

Jackson has rarely discussed his Tecmo greatness, however. Until now.

Jackson appears in a new ad for the KIA Sorento, which also features Tecmo Bo and the video game's original graphics.

Here's the ad:

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