Companies all want engaged, loyal customers, but measuring levels of customer engagement have always been a challenge. Without this metric, it can be difficult to know which marketing interventions can most effectively build customer relationships.
Read EXL’s white paper to learn:
- Strategies for increasing online customer engagement
- Statistical methods for modeling and measuring customer engagement
- Results from tests measuring what actions generate the greatest level of engagement
Developing a methodology for measuring engagement can help organizations develop customer loyalty and increase revenue. Find out the latest methods for tracking levels of customer engagement by reading Customer Engagement: A Driving Force of Business Growth.
