capital hill cashgate scandal: The Beauty Of Fashion
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capital hill cashgate scandal: The Beauty Of Fashion
- 1. The beauty of Fashion The what, why, who, where and when of fashion. Javed Mohammed k2film@live.com A K2Vista Production
- 2. What is fashion? It’s what designers create for a select population which later becomes a trend.
- 3. Why People Wear Clothes? • Traditionally clothes primarily worn for protection from the environment, for privacy and to enhance beauty.
- 4. Why People Wear Clothes? Why Clothing? Physical Needs •Protection •safety Psychological Needs •Identity •Adornment •Cultural identity Social Needs •Affiliation/ fitting in •standards
- 5. Good fashion= Good design A combination of: • Line • Shape • Color • Texture • Pattern
- 6. Cycle of fashion lasted decades • In early traditional cultures, styling of clothes did not change or if it changed stayed for a long period.
- 7. Travel changed this • From Baghdad to Moorish Spain; Turkey to Middle East and Central Asia.
- 8. Paris: Where fashion began • Paris, France from 1600s became center of fashion, where French royalty and affluent used designers to outfit them.
- 9. Haute culture • Started after the French Revolution (1789), haute couture design firms grew. French for “Fine Tailoring” High- fashion, individually designed, original, handmade garments for the elite, $2K-$40K.
- 10. A little history 1900s-1950s • US magazine Vogue in 1909 helped spread the word in fashion • Manufactured fabrics, included nylon and rayon • Looser fitting, functional clothes, especially for workforce • Long hair, Long hemlines, corsets, hats
- 11. 1920s and chanel • Chanel liberated women from "corseted silhouette" and popularized the acceptance of a sportive, casual chic as the feminine standard.
- 12. chanel • Her influence went beyond clothing into jewelry, handbags, and Chanel No. 5 fragrance.
- 13. Women’s liberation • Shorter hair, disbandoned Victorian era clothes • Shorter skirts • Nylon (cheaper hosiery) • Corsets abandoned • Alternating long hem lines, narrow shoulders and tightly fitted bodices with long, full, or narrow skirts.
- 14. 1960’s • Hippie style – liberal fashion with influence from the east, using bright colors, peasant embroidery, cheesecloth, and safari jackets.
- 15. 60’s continued • Clothes came in brighter colors • In 1966, Mary Quant came up with the idea of the miniskirt • Pants become commonplace for women • The mod and hippie subcultures emerged • Twiggy become a fashion icon
- 16. 1970’s • Influence of disco, punk, and feminist movement included: torn clothing, pant suits for women, and influence of white, neon and after-glow.
- 17. 1980’s • Business casual with the power look and health conscious. High price not linked to high fashion and more use of easy to care synthetic fibers. Rebellious, colorful, and crazy.
- 18. 1990’s • In US dress-down leads the way to informality, comfort and athletic look override business attire. Grunge – a style started by youth culture. Messy, uncombed, not too much effort.
- 19. 2000’s • Free-spirited: Bohemian Chic and Hipster - mixed different styles from punk, grunge, hippie, hipsters using large sunglasses, flowing skirts, boots and loose jumpers.
- 21. Designer Label • A cross between couture and mass market eg Donna Karan, Yves St Laurent, Gucci.
- 22. Mass market • Affordable ready-to- wear, off-the rack high street fashion while trying to keep the look of Designer or Haute Couture eg Old Navy, Gap, Abercrombie and Fitch, H&M.
- 23. 4 Fashion capitals Chic and stylish Dior ,Chanel, Yves Saint Laurent Casual elegance Valentino, Milan Fair Unorthodox clothes Vivienne Westwood Clean-cut & casual Calvin Klein, Ralph Lauren PARIS MILAN LONDON NEW YORK
- 24. A fashion year • Work a year in advance • 2 seasons: – Spring/Summer (lightweight) – Autumn/Winter (heavier fabrics)
- 25. The brand • Every fashion hub and then every fashion house has an identity. The collection has to identify with the brand/look and complement each other.
- 26. Theme for Collection • Designer selects theme, color, type of fabric, place, history, event.
- 27. designing for Collection • Designing builds of theme and includes number of garments, to be done. From paper pattern to muslin sample, adjustment, accurate pattern, samples in fashion fabric and various colors in 3 month period.
- 28. Fashion show • Press and buyers get their first look of the collection at the show.
- 29. fad • A fashion with a sudden burst of popularity or novelty that “catches on.”
- 30. style • Your own defining form of dress that may or may not incorporate what is the fashion trend.
- 31. classic • Stays in fashion over time.
- 32. design • A specific version of a style.
- 33. trend • Movement of fashion through market and its endurance in popularity.
- 34. Fashion cycle
- 35. globalization • Democracy, media, growth of middle class, and spread to other fashion centers made fashion available to the masses.
- 38. Predicting the future • Designers have to predict what will be in style, they look at past trends, what worked and what else is going on in environment to identify trends.
- 39. Please share this with your friends All images are from public domain and copyright of respective owners A K2 Vista Project k2film@live.com Copyright 2012