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Opinion
The best and wurst of pre-testing: why marketers need to visit my sausage factory
How can Dr Martens find its feet again?
Opinion
Marketing Crash Investigation: why electric cars have veered off the road
Opinion
Miss AI shows just how far influencer marketing can miss the mark
Ad of the Day: Tui’s action-packed, cinematic twist on airline safety videos
Opinion
Survival of the cheapest: The real reason there’s so few 50-somethings in advertising
Promoted
How to harness ‘commerce intelligence’ to fuel sustainable digital advertising growth
Should ads follow trends and tropes, or is it simply lazy creative?
The Drum’s Daily Briefing: Captchas get harder & Meta’s big AI bet spooks investors
Marketing as R&D: Rory Sutherland’s persuasive arguments on the unseen value of marketin...
Opinion
Will Labour’s gravy train get the UK back to Cool Britannia?
Kahlua, Heineken and Dettol top Kantar’s most effective campaigns of the year
As 180 turns 25, we look back at its best work and to its future and new identity
Nike layoffs are the result of a brand strategy gone awry, experts say
Opinion
What to do when Farage adopts your fashion
Promoted
Scalability, repeatability, flexibility – how to unlock ABM success
Opinion
Gag reflex: why gross humor in ads can often leave a bad smell
Ad of the Day: Stella says it understands why its glassware goes missing
‘The end of the world isn’t nigh, it’s AI’ according to Sir John Hegarty
The Drum’s Daily Briefing: TikTok US ban greenlit, Gucci falters, Spotify profit boost
Major layoffs, Cybertruck recall & slumping revenue paint a picture of Tesla in turmoil
Google is doing what it does best: delaying third-party cookie deprecation, again
Opinion
Preloved fashion is here to stay, now eBay has to outcool Vinted and Depop
Opinion
Marketing Crash Investigation: Pret a Manger and Krispy Kreme’s subprime subscriptions
Celine Dion and Michael J Fox narrate brave Canadian Olympics ad
Opinion
When a whole latte love goes cold… why Pret might regret its loyalty program
Ad of the Day: Lindex chronicles woman’s life after formative bra-fitting
1664 Blanc twists blue bottles in artful out of home campaign
The Drum’s Daily Briefing: Coach & Kors deal doubt, Beckham v Wahlberg & Iceland CEO SOS
Opinion
A question of trust at the heart of retail’s ‘content to commerce’ strategy
Opinion
Sustainable brands won’t thrive until we hold FMCG greenwashers to account
Promoted
Why agencies must live and breathe ‘breakthrough’ thinking for brands
Ballroom blitz: marketers are overusing dance in commercials
My Creative Career: Sarah Moffat, chief creative officer at Turner Duckworth
Ad of the Day: Paris Hilton meets an AI version of herself in Tan Luxe spot
The Drum’s Daily Briefing: Asda sales soar, Grindr lawsuit & Tesla struggles
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