Conquering the Chinese App Market – Challenges and Solutions | Shlomo Freund
•
1 like•422 views
Delivered at Casual Connect Tel Aviv 2016 | China’s mobile market is a jungle to many of the ones who want to tap in. It’s a fragmented market with many challenges. We will show how the market is built these days, who are the main players, market shares – as well as current main challenges at the market – and solutions.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (18)
Similar to Conquering the Chinese App Market – Challenges and Solutions | Shlomo Freund
Similar to Conquering the Chinese App Market – Challenges and Solutions | Shlomo Freund (20)
More from Jessica Tams
More from Jessica Tams (20)
Recently uploaded
Recently uploaded (20)
Conquering the Chinese App Market – Challenges and Solutions | Shlomo Freund
- 1. Conquering the Chinese app market Challenges and Solutions Shlomo Freund - AppInChina Founder
- 2. Short Intro... ● Helping mobile apps distribute and succeed in the Chinese market. ● Since 2013 -> ~90 apps ● Doing business in China for 9 years ● Lived for 3 years in Beijing ● Founder of Startup Noodle.com ● Speaker and mentor
- 3. 2015Q1-2016Q2 China Mobile Devices Scale Device growth%Mobile Devices (billion) Sources：TalkingData Note：Mobile devices refer to mobile cumulative active devices, including smart phone、tablet、smart watch and smart TV box. The Growth % of China mobile devices starts to slow down
- 4. ▶ Google Play is blocked ▶ Est. 300 – 500 “Google Plays” Market complexity
- 5. Ranking App Store (English) App Store (Chinese) Coverage 1 Myapp (Tencent) 腾讯应用宝 23.56% 2 360 Mobile Assistant 360手机助手 17.80% 3 Baidu Mobile Assistant 百度手机助手 16.71% 4 MIUI app store (Xiaomi) 小米应用商店 14.97% 5 Huawei App Store 华为应用市场 11.56% 6 Oppo Store 可可软件商店 6.42% 7 Vivo 步步高应用商店 5.05% 8 Google Play 谷歌 4.47% 9 HiMarket 安卓市场 3.81% 10 Wandoujia 豌豆荚 3.80% 11 Anzhi Market 安智市场 2.91% 12 CMCC Mobile Application Market 中国移动应用商场 2.33% 13 Sogou Mobile Assistant 搜狗手机助手 1.69% 14 Lenovo Store 联想乐商店 1.49% 15 Meizu 魅族应用商店 1.38% 16 Coolpad Store 宇龙酷派应用商店 1.18% 17 91 Mobile Assistant 91助手 0.97% 18 China Telecom Tianyi Store 中国电信天翼空间 0.97% 19 China Unicom WoStore 中国联通沃商店 0.95% 20 Zhuoyi Market 卓易市场 0.72% Market complexity Android Stores Ranking In China Data source: TalkingData Inc.
- 6. ▶ Hacked & unofficial apps ▶ Regulations ▶ Payments ▶ App Promotion ▶ Lack of transparency Challenges 挑战
- 7. Unofficial & Hacked apps ▶ Difference ▶ Solutions: Reclaiming and App protection solutions Challenges
- 8. Case Study Recognizing a hacked app
- 9. AppInChinaOrNot (AICON) http://bit.ly/appinchina On which Chinese stores your app is already on?
- 10. Search -> tasker
- 11. Suspected stores
- 12. Tasker on Google Play
- 19. Regulations Since July 16’ Regulations over games have tightened. Continuous tightening regulations and distribution process for all kind of apps. Challenges
- 20. Regulations ▶ Simplified process ▶ Game copyright must be owned by domestic (Chinese) individual or entity ▶ Do not contain sensitive gameplay elements regarding politics, military, nationality or religion ▶ Have no storyline or very simple storyline ▶ Are casual games like endless runners etc… Challenges
- 21. Regulations ▶ Simplified process Challenges D-20 Send all docs local SAPPRFT +5 w/days Game assessment +10 w/days National SAPPRFT approval +3 w/day Informing the developers D Game launch D+7 Developer Launch report SPPRFT - State Administration of Press, Publication, Radio, Film and Television
- 22. Regulations ▶ Standard process Challenges D-? Send all docs local SAPPRFT +5 w/days Game assessment Up to 3 months! National SAPPRFT approval +3 w/day Informing the developer D Game launch D+7 Developer Launch report
- 23. Payments ▶ No Google - No Payments Solutions: ▶ Chinese payment solutions ● Alipay most popular(~50%) or stores payment solutions (mainly for games) ● Requires integration ● Possible to transfer overseas Challenges
- 24. App Promotion ▶ Featured Slot ▶ Pay Per Download solution: ▶ Test test test! Challenges
- 25. Lack of transparency ▶ Slower release and marketing efforts solution: ▶ Test test test (Find the right tools!) Challenges