Kishore Biyani's 'Brand Factory' is now offering Rs 7000 worth of merchandise for your Rs 2000 note

NEW DELHI: Fashion discount chain Brand Factory, part of Kishore Biyani promoted Future Lifestyle Fashion, on Friday launched a three-day Free Shopping Weekend mega sale event in order to take on Flipkart's Big Shopping Days which starts from December 18 till December 21.

In the ongoing Brand Factory sale customers can shop for merchandise worth Rs 5,000 by paying Rs 2,000 along with other freebies like a free shirt and a Rs 1,000 voucher. The sale will conclude on Sunday.

Biyani, founder and group CEO of Future Group, expects the company to register at least Rs 100 crore in weekend sales from this event.

“A lot of people have Rs 2,000 note with them. The idea is to ask them to give us Rs 2,000 and shop for Rs 5,000. And over that we will give you merchandise worth Rs 1,000 and Rs 1,000 gift vouchers free as well. It is a big idea and a lot of youth will get aligned to this idea. It is one of the bigger offers anyone has given till date,” said Biyani.

“We expect one of the highest sales to be done from this event.” Brand Factory offers 200 brands, including Wrangler, Nike, Louis Phillipe, Allen Solly and Lee.

The chain offers 20% to 70% discount on all products throughout the year. This is the first time when Brand Factory has come out with this kind of sales and the company will make it a yearly property going forward, just like the Big Bazaar Maha Bachat Sale, which is now conducted every year on Independence day.

"This is a big event for us and we have been advertising it on the television for last 5-7 days, we have taken outdoor at most important locations," Said Biyani about the `8 crore marketing event. Biyani is confident of clocking a turnover of Rs 1,500 crore in this fiscal.