Marketing Campaign

Banners and Bilboards

Featuring snippets of testimonials used in the 2017-2018 Viewbook, our new outdoor designs are an extension of both our "Different. Daring. Diverse." brand messaging and our current admissions campaign. While in its current form it is focused primarily on students, the design is easily adaptable to a focus on other targets such as Alumni or Research, and can include text-only designs for more evergreen messaging.

This medium is a Top of Mind Awareness medium and is a small part of our overall efforts to extend our brand messaging and communicate out to our major audiences.

YouTube, Facebook, and Instagram - Traditional Video Ads

Three 20-second video ads have been produced for Youtube Pre-Roll, Facebook, and Instagram. They are voiced by UNLV students Samantha Mann and Tre Norman. All video was filmed and/or edited by UNLV Marketing & Communications.

There are two treatments utilizing Tre Norman's voiceover. The ads feature different video clips and music, and will provide us the ability to conduct A/B testing on the variations with our target audiences.