What’s On Tap
We kicked off February with to-die-for truffle popcorn and tasty flatbreads at the Craftsman Tavern in Encinitas. It was a great opportunity to connect and gather outside the office!
SEO Benefits to Blogging
Many of our valued clients produce regular blogs, whether they’re highlighting top winter cars or teaching you how to accessorize your living room like a pro. Creating a blog with regularly scheduled content may be seen as a hefty long-term investment, but there is tremendous payback when it comes to dominating search engines! Blogs augment search engine discoverability and lead potential customers through the buyer’s journey. By solving their problems and providing value, acquired trust can eventually lead to the consumer making a purchase.
Source: *Search Engine Land
Hey, Ellen!
We are so excited for our client, West Coast Living Thomasville! This month, the new ED Ellen DeGeneres collection arrives in their five beautiful Southern California showrooms. The finely crafted line features over 100 rustic modern and mid-century styled pieces that we can’t wait to get our hands on. Discover West Coast Living’s luxury furniture at: www.westcoastlivingoc.com. You can also visit them on Facebook, Instagram, and Pinterest.
Marketing Tidbits
Stay abreast on current marketing trends with these 3 articles handpicked by our team!
4 Steps To Targeting Millennials (Hint: You’re Already Doing It Wrong)
6 Business Types That Reap The Most Reward From Local SEO
How To Select A Marketing Agency
Radio In Your Marketing Mix
We often stress the importance of developing and executing a healthy marketing mix, and recent research shows that going broader, not narrower, can have a positive effect on sales. Why do we love radio? Radio offers low cost, high reach, and thousands of first impressions, making it an attractive platform to leverage in 2017. Last year, consumer goods brand P&G confirmed the importance of reach when they targeted pet owners in a slew of Febreze ads. It was only when they opened up the targeting to anyone over 18 that they saw their sales soar.
Source: *Radio Ink
